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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bäckerei Naumann is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Bäckerei Naumann performance in the Germany and how they change over time
See what factors influence Bäckerei Naumann performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Bäckerei Naumann' competitors in the Germany
An analysis of Bäckerei Naumann' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bäckerei Naumann is a leading brand with a market performance percentile of 97 in the Cafe & Restaurants industry in Germany. This indicates a strong market position relative to its peers, like Nielsens Kaffeegarten, Minjo Restaurant, Bäckerei Frühmorgen, Yumas, Kukki's Erbsensuppe, and Restaurant BachLiesl, which are also at the same percentile.
Customer satisfaction is key for loyalty. Tracking CSAT helps understand customer perception and identify areas for service improvement.
The overall customer satisfaction for Bäckerei Naumann is 80%, with a decrease of 8.1 percentage points year-over-year. In Hesse, the CSAT is also 80% with the same decrease. The CSAT was 73.33% in April and May of 2025, and 95% in June of 2025, showing improvement.
Average check reflects customer spending per visit. Monitoring this helps to understand purchasing behavior and revenue trends.
The overall average check for Bäckerei Naumann is 7.1 EUR, down 12.6% year-over-year. The average check in Hesse is 7.1 EUR. The average check was consistent in April, May, and June of 2025, at 8.08 EUR.
Outlet count indicates brand presence. Tracking the number of locations can show expansion or contraction within the market.
Bäckerei Naumann has 29 outlets in Hesse. This indicates the brand's current physical presence within the state.
Identifying competitors reveals market dynamics. Knowing who customers also visit helps refine marketing and competitive strategies.
Customers of Bäckerei Naumann also frequently visit McDonald's (17.39%), papperts GmbH (15.22%), and Burger King (13.04%). Zum Äppel-Lipp and Schäfer Dein Bäcker GmbH are also competitors (4.35%). This highlights the competitive landscape.
Traffic workload shows peak hours. Knowing customer traffic patterns helps optimize staffing and resource allocation for efficiency.
The traffic workload for Bäckerei Naumann peaks between 8 AM and 12 PM, with the highest workload at 10 AM (61.02%). Traffic is minimal between 8 PM and 5 AM.
Consumer segments help tailor marketing. Understanding gender and generational mix enables targeted campaigns and product positioning.
Women show higher affinity (96%) than men (102%). Gen Z has high affinity (148%), Gen X is also represented above average (115%), while Gen Y shows lower affinity (45%).