Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bäckerei Evertzberg is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Bäckerei Evertzberg performance in the Germany and how they change over time
See what factors influence Bäckerei Evertzberg performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Bäckerei Evertzberg' competitors in the Germany
An analysis of Bäckerei Evertzberg' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand’s share of foot traffic, revealing its competitive strength and customer preference.
Bäckerei Evertzberg holds a leading position with a percentile of 99 in the Cafe & Restaurants industry in Germany. This high percentile signifies strong market presence and customer preference compared to competitors. Performance peers include Olá Lisboa, Brauhaus Ernst August, Mezedes, Cafe Buur, Kaspar Schmauser, and Bab Al Yemen, all within a similar leading percentile range, highlighting a competitive benchmark.
Customer satisfaction (CSAT) indicates loyalty. Tracking CSAT helps to understand customer perception and identify areas for operational improvements.
Customer satisfaction for Bäckerei Evertzberg is at 75%, a decrease of 4.4 percentage points year-over-year. This decrease suggests potential areas needing improvement in customer service or product quality. The CSAT in North Rhine-Westphalia mirrors the overall brand satisfaction, indicating a consistent experience across locations. Continuous monitoring is essential to address the declining trend.
Average check is vital to gauge spending per visit. Tracking helps to understand customer behavior and revenue trends, informing pricing or upselling strategies.
The average check for Bäckerei Evertzberg is 7.7 EUR, reflecting a 6.5% decrease year-over-year. This decline could be due to changing consumer spending habits or pricing changes. The average check in North Rhine-Westphalia is consistent with the overall average, needing further investigation into factors driving the decrease to optimize revenue strategies.
Outlet number reflects brand's reach and market presence. Tracking outlet distribution helps to assess growth and market penetration across regions.
Bäckerei Evertzberg operates 37 outlets in North Rhine-Westphalia. The stable number of outlets within the state suggests an established presence in the region. Further analysis could explore the potential for expansion or optimization of existing locations to enhance market coverage.
Competitor analysis reveals brand's competitive landscape. Knowing who customers also visit helps refining strategies for differentiation and market share gain.
McDonald's leads as a top competitor with a cross-visitation rate of 19.2%, followed by Burger King at 6.4%. Bäckerei Steinbrink and Thomashof Bergische Bauernkäserei both show 3.2%. MAKU shows 2.4%. This indicates that customers of Bäckerei Evertzberg frequently visit fast-food chains like McDonald's and Burger King, as well as local bakeries. This suggests a mix of quick-service and specialized bakery visits among customers.
Understanding traffic workload helps optimize staffing and resource allocation, ensuring efficient operations during peak hours and minimizing costs during slow times.
Traffic workload peaks between 9 AM and 12 PM, with the highest traffic observed at 10 AM (66.06). There's a significant drop-off after 6 PM. This pattern suggests that Bäckerei Evertzberg is most frequented during morning and lunchtime hours. Strategic staffing and promotional efforts should align with these peak times to maximize customer service and sales.
Consumer segment analysis informs tailored marketing. Understanding gender and generation helps refine messaging, optimize product offerings and increase engagement.
The affinity index for women is 93, suggesting a slightly lower affinity compared to the average consumer. Men have an affinity index of 104, indicating a slightly higher affinity. Gen X is overrepresented with an affinity index of 154, while Gen Y (35) and Gen Z (57) are underrepresented. Marketing efforts should focus on Gen X, while considering strategies to engage younger generations.