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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bäcker Thonke is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Bäcker Thonke performance in the Germany and how they change over time
See what factors influence Bäcker Thonke performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Bäcker Thonke' competitors in the Germany
An analysis of Bäcker Thonke' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Bäcker Thonke's Market Performance is at the 99th percentile, making it a leading brand. This indicates a strong market presence compared to peers like ICHIBAN, Bäckerei-Café Peters, Pops Burger & Sportsbar, Zenner, Risa Chicken and Akle - Lebanese Cuisine, highlighting significant customer preference.
Customer Satisfaction reflects how happy customers are with Bäcker Thonke, impacting loyalty and repeat business in the competitive Cafe & Restaurants market.
Overall customer satisfaction for Bäcker Thonke is 79%, slightly down by 0.4 percentage points year-over-year. Saxony-Anhalt shows high satisfaction (91%) with significant growth (11.4pp), while Brandenburg has 77% satisfaction, decreasing by 2.5pp. The CSAT trend decreased from approximately 84.3 in April to 74.5 in June 2025.
Average Check is the average amount customers spend per visit, reflecting pricing strategy, menu appeal, and customer spending habits at Bäcker Thonke.
The overall average check for Bäcker Thonke is 9.9 EUR, a 47% increase year-over-year. Brandenburg has an average check of 10.2 EUR, while Saxony-Anhalt has 8.6 EUR. Average check values increased from 7.07 EUR in April to 16.14 EUR in June 2025. The brand exhibits growth in revenue generation.
Number of Outlets indicates Bäcker Thonke's market reach and expansion, crucial for brand visibility and accessibility in Germany's Cafe & Restaurants sector.
Bäcker Thonke has 47 outlets in Brandenburg and 8 in Saxony-Anhalt. Distribution is concentrated in Brandenburg, with limited presence in Saxony-Anhalt. This focuses business on Brandenburg, but provides an opportunity to grow in Saxony-Anhalt.
Knowing top competitors (McDonald's, Junge Die Bäckerei. etc.) helps Bäcker Thonke refine its strategies to attract and retain customers in Germany.
The top competitors for Bäcker Thonke, based on customer cross-visitation, are McDonald's (13.46%), Junge Die Bäckerei. (6.41%), Burger King (3.21%), Cafe Extrablatt (2.56%), and Ratskeller (1.92%). McDonald's has the highest overlap in customer base.
Understanding traffic workload by hours (HOD) enables Bäcker Thonke to optimize staffing and resources, ensuring efficient operations during peak times.
Bäcker Thonke experiences peak traffic between 8 AM and 4 PM, with the highest workload at 10 AM (59.08%). Traffic is minimal before 5 AM and after 7 PM. Strategic staffing should align with these peak hours.
Consumer Segments (Gender and Generation) informs targeted marketing by understanding customer affinity. Data drives relevant messaging for better engagement.
The brand is popular among women, with an affinity index of 111, while the index for men is 94. Gen X has an affinity index of 84, Gen Y is 67 and Gen Z is 87. This indicates a potentially higher engagement from women and a lower representation from Gen Y.