Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ajay's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ajay's performance in the India and how they change over time
See what factors influence Ajay's performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Ajay's' competitors in the India
An analysis of Ajay's' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, competitive strength, and customer preference within the industry.
Ajay's holds a leading position in India's Cafe & Restaurants industry with a market performance percentile of 99. This indicates Ajay's captures significant customer traffic. Performance peers within a similar percentile range include: ASF - Ancient Stone Flames BBQ & Grill, Pizza Express, Indian Coffee House, Nahdi Kuzhimandhi, AMAR Only Veg, and Sree Annapoorna.
Customer satisfaction reflects loyalty and affects brand perception, influencing repeat business and positive word-of-mouth referrals.
Ajay's overall customer satisfaction (CSAT) is 83%, a 3.9 percentage point decrease year-over-year. Dadra and Nagar Haveli and Daman and Diu show the highest CSAT at 91% with a 7.6 percentage point increase. Gujarat and Tamil Nadu have CSAT scores of 83% and 82% respectively, both showing a decrease year-over-year. The CSAT trend from April to June 2025 shows fluctuations, peaking in May before decreasing slightly in June.
Average check indicates customer spending per visit, affecting revenue and profitability, reflecting menu pricing and customer purchasing habits.
Ajay's overall average check is INR 271.9, a 26.1% increase year-over-year. Tamil Nadu has the highest average check at INR 452.9. Gujarat's average check is INR 264.8, while Dadra and Nagar Haveli and Daman and Diu has an average check of INR 245.5. The average check increased from April to June 2025, indicating potentially higher spending per customer over time.
Outlet count indicates market presence and expansion, affecting brand visibility and accessibility to customers across regions.
Ajay's has a total of 166 outlets. Gujarat has the highest number of outlets with 155. Dadra and Nagar Haveli and Daman and Diu has 5 outlets. Rajasthan has 3 outlets, while Maharashtra, West Bengal and Tamil Nadu each have 1 outlet. Gujarat represents the majority of Ajay's outlets in India.
Understanding competitors aids strategic positioning, identifying opportunities for differentiation and gaining a competitive advantage.
Ajay's customers also frequently visit The Best Food Corner (44.48%), Food Hut Shillong Style (40.74%), HanuRam Foods (34.10%), FOOD CASTLE (33.02%), and King of wings (30.93%). These brands represent the top competitors based on customer cross-visitation, indicating similar customer preferences and market overlap.
Traffic workload patterns help optimize staffing, manage inventory, and ensure efficient service during peak hours.
Ajay's traffic workload varies significantly throughout the day. Peak traffic occurs between 17:00 and 21:00, with the highest workload at 19:00 (64.32%). Traffic is minimal during the early morning hours (0:00 to 7:00). This data indicates the need for increased staffing and resource allocation during the evening peak hours.
Analyzing consumer segments informs targeted marketing, tailoring products and messaging to resonate with specific demographics.
Ajay's customer base shows a high affinity towards women (80 index) and men (106 index). Among generations, Gen X shows a high affinity (112 index), while Gen Y has an affinity of 97 index and Gen Z shows an affinity of 104 index. These indices suggest a high engagement from these consumer segments.