Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Yummy Fried Chicken performance in the India and how they change over time
See what factors influence Yummy Fried Chicken performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Yummy Fried Chicken is in the lower 37% of brands
Sample of brands in the same percentile
An analysis of Yummy Fried Chicken' competitors in the India
An analysis of Yummy Fried Chicken' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Yummy Fried Chicken's MARKET PERFORMANCE is at the 37th percentile, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile: The Cascade, The Red Ginger, THE SINGH SAAB, IL MIO Beach Front, Pakwan Food Tradition Veg Restaurant, and Tapri cafe.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business.
Yummy Fried Chicken's overall CSAT is 79%, a decrease of 1.8 percentage points year-over-year. In Kerala, the CSAT is also 79%, with a similar decrease. The trend shows a slight fluctuation over the three-month period, with a peak in July and a dip in August.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions.
The overall average check for Yummy Fried Chicken is 449.4 INR, a decrease of 26.8% year-over-year. In Kerala, the average check is also 449.4 INR. The average check fluctuated, peaking in June and then decreasing in July and August.
Outlet count indicates brand reach and expansion. Growth reflects investment and market penetration strategy effectiveness.
Yummy Fried Chicken has 23 outlets in Kerala. This number provides a snapshot of the brand's physical presence and market coverage within the state during the specified period.
Competitor analysis identifies key rivals and customer overlaps, informing competitive strategies and market positioning.
The top competitors for Yummy Fried Chicken, based on customer cross-visitation, are Domino's Pizza (6.74%), Soofi Mandi (5.62%), KFC (5.62%), Chef Pillai (4.49%), and Nahdi Kuzhimandhi (4.49%). This indicates customers who visit Yummy Fried Chicken also frequent these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
Yummy Fried Chicken experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 20:00 (74.45%). Traffic is minimal between midnight and 10:00. This data informs staffing and operational decisions.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing campaign effectiveness.
Women have an affinity index of 78, indicating they are under-indexed compared to the average consumer. Men have an affinity index of 110, suggesting they are over-indexed. Gen X has an affinity index of 57, showing they are under-indexed, while Gen Y has an affinity index of 109, indicating they are over-indexed.