Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Yo Way Frozen Yogurt performance in the Australia and how they change over time
See what factors influence Yo Way Frozen Yogurt performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Yo Way Frozen Yogurt' competitors in the Australia
An analysis of Yo Way Frozen Yogurt' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Yo Way Frozen Yogurt is in the lower 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Yo Way Frozen Yogurt's market performance is in the lower 25% in Australia's Cafe & Restaurants industry, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Ahwii, T House at Jells, Mullaloo Beach Hotel, Tim Ho Wan, Melt In Joy, and Jane Surry Hills.
Identifying top competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals shared customer base and potential areas for strategic differentiation.
McDonald's is the top competitor for Yo Way Frozen Yogurt, with 20% of Yo Way's customers also visiting McDonald's. Other competitors include The Coffee Club (6.67%), CorEat (6.67%), Leyalina (6.67%), and Banh Xeo Co Ba (6.67%). This indicates a significant overlap in customer base with McDonald's, suggesting potential competition for similar customer needs.
Traffic workload by hour reveals peak and off-peak times. Understanding these patterns helps optimize staffing, promotions, and resource allocation for maximum efficiency.
Yo Way Frozen Yogurt experiences peak traffic between 10 AM and 8 PM, with the highest workload around 10 AM (68.86%) and 5 PM (68.57%). Traffic is minimal during nighttime hours (10 PM to 9 AM). This data suggests the need for optimized staffing and resource allocation during peak hours to ensure efficient service.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Yo Way Frozen Yogurt shows a high affinity with women (index 147) and Gen Y (index 170). This indicates that these segments are overrepresented among Yo Way Frozen Yogurt's customers. Men are underrepresented (index 60). Marketing efforts could be tailored to further engage women and Gen Y, while also exploring strategies to attract more male customers.