Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wurm performance in the Germany and how they change over time
See what factors influence Wurm performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wurm' competitors in the Germany
An analysis of Wurm' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wurm is in the lower 26% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wurm's market performance is in the lower 26% percentile, indicating a below average market standing. This suggests that Wurm captures less foot traffic compared to its competitors. Performance peers in the same percentile include Beim Griechen, Cafe am See, Manufactum Brot & Butter, Ciao, Zur Krone Split, and Am Silbersee - Ristorante * Pizzeria * Eiscafé.
Customer satisfaction (CSAT) reflects customer happiness. Tracking CSAT helps identify areas for improvement and predict customer loyalty.
Wurm's overall customer satisfaction is 66%, a decrease of 12.2 percentage points year-over-year. In Bavaria, the CSAT is also 66% with the same decrease. The CSAT trend shows fluctuations over the three-month period, with a peak in May 2025 (82.35%) and a drop in June and July (62.5% and 61.36% respectively), indicating a potential issue affecting customer experience.
Average check reveals spending habits. Monitoring average check helps understand revenue trends and optimize pricing strategies.
Wurm's overall average check is 21.9 EUR, a significant increase of 173.9% year-over-year. In Bavaria, the average check is also 21.9 EUR. The average check fluctuated between May and July 2025, with a peak in June (44.55 EUR) and lower values in May (9.55 EUR) and July (12.5 EUR), suggesting variability in customer spending.
Number of outlets indicates brand reach. Tracking outlet count helps assess market presence and expansion efforts.
Wurm has 18 outlets in Bavaria. This indicates the brand's physical presence and distribution network within the region. There is no growth data available, so we cannot determine if the number of outlets has changed over time.
Competitor analysis identifies key rivals. Understanding competitors helps refine strategies and capture market share.
Wurm's top competitors based on customer cross-visitation are McDonald's (23.08%), Burger King (15.38%), Hahn (7.69%), Ruff's Burger (5.13%), and Bäckerei Schifferl (5.13%). This indicates that customers who visit Wurm also frequently visit these fast-food and bakery chains.
Traffic workload shows peak hours. Understanding traffic patterns helps optimize staffing and resource allocation.
Wurm experiences peak traffic between 9 AM and 12 PM, with the highest workload around 11 AM (59.17%). Traffic is minimal during the night and early morning hours. This data suggests that Wurm's business is primarily concentrated during the late morning and early afternoon.
Consumer segments enable targeted marketing. Understanding demographics helps tailor campaigns and improve engagement.
Women show a high affinity (105 index) towards Wurm, while men are slightly under-indexed (97 index). Gen X exhibits a very high affinity (154 index), while Gen Y is under-indexed (35 index). This suggests that Wurm is particularly appealing to Gen X women.