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Managing Partner, Global Business Development
See what factors influence Wrapstick performance in the India and how they change over time
See what factors influence Wrapstick performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wrapstick' competitors in the India
An analysis of Wrapstick' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wrapstick is in the top 3% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wrapstick, with a market performance percentile of 97, is a leading brand in India's Cafe & Restaurants industry. This high percentile indicates a strong market standing and high customer preference. Wrapstick's performance peers include Malgudi Coffee Shop & Bakery, Heebee Coffee, Gandharva Garden Pure Veg, Mayfair Resto Bar, Boxy Park, and Keshav Fastfood and Rajasthani Dal Bati Centre, all positioned within the same percentile range.
Customer satisfaction is vital as it reflects customer loyalty and brand perception, impacting repeat business and word-of-mouth referrals.
Wrapstick's overall customer satisfaction is 65%, a decrease of 21.2 percentage points year-over-year. CSAT varies by location; Gujarat shows 100% satisfaction, while Rajasthan has 50%, with a decrease of 35.7 percentage points. The CSAT dynamic data shows fluctuations from May to July 2025, indicating inconsistent satisfaction levels across the period.
Average check reflects spending per customer, revealing pricing strategy effectiveness and customer purchasing power.
Wrapstick's overall average check is 426.7 INR, a 27.4% increase year-over-year. In Rajasthan, the average check is 417.1 INR. The dynamic data shows fluctuations from May to July 2025, indicating variability in customer spending over time, peaking in June.
Outlet count indicates brand reach and expansion, reflecting market presence and growth strategy effectiveness.
Wrapstick has a total of 23 outlets. The majority (17) are located in Rajasthan, followed by Madhya Pradesh (4), and Maharashtra and Gujarat (1 each). This distribution indicates a strong regional presence in Rajasthan.
Identifying competitors helps understand market dynamics, benchmark performance, and refine strategies for competitive advantage.
Wrapstick's top competitors, based on customer cross-visitation, are Khana Khajana (8.93%), Domino's Pizza (7.14%), THE MANNAT (5.36%), McDonald's (3.57%), and La Pino'z Pizza (3.57%). This indicates shared customer base with these brands.
Traffic workload by hour shows peak operational times, allowing optimized staffing and resource allocation.
Wrapstick experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 6 PM to 7 PM. This workload pattern suggests that Wrapstick is most popular during lunch and dinner hours.
Consumer segment analysis by gender and generation informs targeted marketing, improving engagement and ROI.
Wrapstick's customer base shows a higher affinity for women (affinity index 68) and Gen Y (affinity index 110), indicating these segments are overrepresented. The affinity for men is 111 and Gen X is 97. This suggests targeted marketing should focus on Gen Y and female customers, while also considering the interest of male and Gen X demographics.