Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Wimpy performance in the Kuwait and how they change over time
See what factors influence Wimpy performance in the Kuwait and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Wimpy' competitors in the Kuwait
An analysis of Wimpy' competitors in the Kuwait
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wimpy is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing its competitive strength and customer preference.
Wimpy holds a 97th percentile MARKET PERFORMANCE in Kuwait, categorizing it as a leading brand within the Cafe & Restaurants industry. This indicates a strong market presence. Its peers include Mia Restaurant, Shawarma Shakir, Villa Fayrouz, Street, Dar Hamad and Little Caesars Pizza.
Customer satisfaction (CSAT) reflects loyalty and service quality, directly impacting revenue and brand reputation.
Wimpy's overall CSAT is 92%, a 2.8 percentage point decrease year-over-year. In Farwaniya Governorate, CSAT is also 92% but decreased by 8.2 percentage points. CSAT has fluctuated between 90% and 94.44% from May to July 2025.
Average check (transaction value) indicates spending habits and menu effectiveness, influencing revenue strategies.
Wimpy's overall average check is 5.2 KWD, a slight decrease of 0.7% year-over-year. In Capital Governorate, the average check is 6.3 KWD with 0% growth. The average check remained around 4.54 KWD from May to July 2025.
Outlet count indicates market reach and brand accessibility, influencing convenience and revenue potential.
Wimpy has a total of 13 outlets in Kuwait. The distribution across governorates is: Capital (4), Hawalli (3), Farwaniya (3), Jahra (1), Ahmadi (1), and Mubarak al-Kabir (1).
Identifying competitors is crucial for strategic positioning and gaining a competitive edge in the market.
Wimpy's top competitors, based on cross-visitation, include McDonald's (22%), Coffee Bean & Tea Leaf (14%), Caribou Coffee (12%), Burger King (12%), and Pizza Hut (12%).
Analyzing traffic workload helps optimize staffing and service during peak hours, improving customer experience.
Wimpy experiences the highest traffic workload between 8 PM and 10 PM, peaking at 61.57% at 9 PM. Traffic is minimal between 5 AM and 9 AM.
Understanding consumer segments allows targeted marketing, optimizing campaigns and tailoring offerings to specific groups.
Wimpy's customer base shows affinity toward men (index of 126) and Gen Y (index of 146), both over-represented relative to the average consumer.