Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Waterstones performance in the United Kingdom and how they change over time
See what factors influence Waterstones performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Waterstones' competitors in the United Kingdom
An analysis of Waterstones' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Waterstones is in the lower 14% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Waterstones is in the lower 14% of brands, indicating a critically low market performance. This suggests Waterstones captures a smaller share of customer traffic compared to its competitors. Performance peers in the same percentile range include The View Oban, Iberia Lounge, Foxes Café Lounge, Le Monde Restaurant Cardiff, Finlay's Holmfirth, and Buonasera.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
The top competitors for Waterstones, based on customer cross-visitation, are JD Wetherspoon (15.38%), Haven Coffee (7.69%), Rumi Restaurant (7.69%), Meet Fresh (7.69%), and Bacaro (7.69%). This indicates that customers who visit Waterstones also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Waterstones experiences peak traffic workload between 11:00 AM and 4:00 PM, with the highest workload at 12:00 PM (57.57%). Traffic is minimal before 9:00 AM and after 6:00 PM. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
Waterstones' customer base shows a high affinity towards women (affinity index of 87) and an over-representation of men (affinity index of 111). Gen X shows a very high affinity (affinity index of 217), while Gen Y is under-indexed (affinity index of 79). This suggests targeted marketing towards Gen X and understanding the preferences of male customers could be beneficial.