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See what factors influence Waterstones performance in the United Kingdom and how they change over time
See what factors influence Waterstones performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Waterstones' competitors in the United Kingdom
An analysis of Waterstones' competitors in the United Kingdom
In Cafés & Restaurants
·Jun – Aug 25
Waterstones is in the top 16% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Waterstones' market performance is at the 84th percentile, positioning it as an average/above average performer. This indicates a solid, but not leading, market presence compared to its peers like Bayleaf Bathgate Indian Restaurant, Mulligans Bar and grill, Sayers, Spiritland King's Cross, UstadHotel, and The New Boar Abridge, who share a similar percentile.
Customer satisfaction is crucial for loyalty and brand reputation, directly impacting revenue and long-term sustainability.
Waterstones' overall customer satisfaction (CSAT) is 81%, indicating generally positive customer sentiment, though it experienced a year-over-year decrease of 5.7 percentage points. CSAT in England is notably high at 86%, with a slight increase of 0.2 percentage points. CSAT data reveals a consistent trend around 71.43% across May, June and July of 2025.
Outlet count indicates brand reach, impacting market penetration and customer accessibility.
Waterstones has a total of 23 outlets in the United Kingdom, with 19 located in England, and 2 each in Scotland and Wales. The concentration in England suggests a stronger market presence in that region.
Competitor analysis identifies key players and customer preferences, informing competitive strategies.
Waterstones' customers also frequently visit JD Wetherspoon (17.65%), McDonald's (11.76%), Blank Street Coffee (5.88%), The Kensington Creperie (5.88%), and Bar Pop (5.88%). JD Wetherspoon is a significant competitor, attracting a larger share of Waterstones' customer base.
Traffic workload reveals peak hours, optimizing staffing and resource allocation for better service.
Waterstones experiences peak traffic workload between 11 AM and 4 PM, with the highest workload around 2 PM (60.02%). This suggests a need for increased staffing during these hours to manage customer flow effectively.
Consumer segments enable tailored marketing, increasing engagement and brand resonance for efficiency.
Waterstones shows a high affinity index for men (129%), suggesting this segment is overrepresented compared to the average consumer. The affinity index for women is 59%, indicating underrepresentation. Gen X shows a high affinity (134%) with Waterstones, while Gen Y is near-average (100%) and Gen Z is also high (126%).