Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Waterstones performance in the United Kingdom and how they change over time
See what factors influence Waterstones performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Waterstones' competitors in the United Kingdom
An analysis of Waterstones' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Waterstones is in the lower 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Waterstones' market performance is in the lower 12%, indicating a critically low market standing. This means Waterstones captures significantly less foot traffic compared to its competitors. Performance peers in the same percentile range include Lark, The Anchor Pub and Restaurant, Chilli & Chaat, Pooky's Deli & Cafe, China Kitchen, and Bobbin Mill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Waterstones has a high overall CSAT of 93%, with a significant increase of 5.8 percentage points year-over-year. This indicates strong customer approval and improved service quality. In England, the CSAT is 91%, showing consistent satisfaction across regions.
Outlet count indicates brand reach and market presence. Tracking outlet distribution helps assess market penetration and expansion opportunities.
Waterstones has 18 outlets in England, 2 in Scotland, and 2 in Wales. The majority of outlets are located in England, indicating a strong presence in that region. Expansion opportunities may exist in Scotland and Wales.
Competitor analysis identifies key rivals and their customer overlap. This insight informs strategies to differentiate and attract customers from competitors.
Waterstones' top competitors, based on customer cross-visitation, include Meet Fresh, Colicci, Fortes Cafe & Ice Cream Parlour, Bella Italia, and Kapara Restaurant Soho. Each of these brands shares approximately 11.11% of Waterstones' customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
Waterstones experiences peak traffic between 11 AM and 4 PM, with the highest workload around 2 PM (61.51%). Traffic is minimal before 9 AM and after 6 PM. Staffing should be optimized to accommodate peak hours.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and ROI by tailoring messaging and offers.
Women are overrepresented among Waterstones' consumers (affinity index of 74), while men are significantly overrepresented (affinity index of 121). Gen X is highly overrepresented (affinity index of 238), while Gen Y is underrepresented (affinity index of 67).