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Managing Partner, Global Business Development
See what factors influence Waffle Factory performance in the France and how they change over time
See what factors influence Waffle Factory performance in the France and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Waffle Factory' competitors in the France
An analysis of Waffle Factory' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Waffle Factory is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, indicating market share and brand influence.
Waffle Factory, with a market performance percentile of 99 in France's Cafe & Restaurants industry, is a leading brand. This indicates a strong market presence, customer preference, and competitive edge. Performance peers in similar range: CFC, Mama Restaurant, Basilic & Co, Los Pollos, Mian Fan, Five Pizza Original.
Customer Satisfaction (CSAT) measures how well a brand meets customer expectations, impacting loyalty and repurchase rates.
Waffle Factory's overall CSAT is 79%, a 14.7 percentage point increase year-over-year, indicating significant improvement in customer satisfaction. Metropolitan France shows 79% CSAT, while Réunion exhibits a lower 50% CSAT with a decrease of 13 percentage points. CSAT values have fluctuated between 75.03 and 86.06 from May to July 2025.
Average Check reflects the average amount customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
Waffle Factory's overall average check is 12.5 EUR, showing a 2.5% increase year-over-year. In Metropolitan France, the average check is 12.5 EUR with no change in growth value. Average check values have fluctuated between 11.61 and 13.09 from May to July 2025.
Identifying key competitors helps understand the competitive landscape and benchmark performance against industry rivals.
McDonald's (9.80%), Burger King (6.37%), KFC (4.74%), Quick (3.27%), and O'Tacos (2.78%) are key competitors, as their customers also visit Waffle Factory. These brands represent the top alternatives considered by Waffle Factory's customer base.
Understanding consumer segments allows for tailored marketing strategies that resonate with specific demographics, maximizing campaign effectiveness.
Waffle Factory's customer base shows higher affinity for women (123 index) compared to men (78 index). By generation, Gen Z has the highest affinity (145 index), followed by Gen Y (118 index), and Gen X (61 index). This means that women, Gen Z, and Gen Y are overrepresented compared to the average consumer.