Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence ViCAFE performance in the Switzerland and how they change over time
See what factors influence ViCAFE performance in the Switzerland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of ViCAFE' competitors in the Switzerland
An analysis of ViCAFE' competitors in the Switzerland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
ViCAFE is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
ViCAFE's market performance is at the 45th percentile, indicating a below average/lagging position in Switzerland's Cafe & Restaurants industry. This means ViCAFE captures less foot traffic compared to leading competitors. Performance peers in the same percentile range include Léman Bae Steakhouse Restaurant, Hang's, Restaurant Fritschi, Bebbis, Libanes Restaurant and Inglewood.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
ViCAFE's top competitors based on customer cross-visitation are Zum Königstuhl - Schweizer Restaurant, Bar & Events in Zürich Niederdorf (6.33%), McDonald's (6.33%), Swiss Chuchi Restaurant (3.80%), Yooji's (3.80%), and SiP Café (3.80%). This indicates that customers who visit ViCAFE also frequent these establishments, highlighting potential areas for competitive differentiation.
Traffic workload by hour reveals peak times and operational needs. Understanding customer flow helps optimize staffing and resource allocation for efficiency.
ViCAFE experiences peak traffic workload between 14:00 and 15:00, reaching 53.84%. Traffic is lowest between 0:00 and 5:00. This data suggests staffing and resource allocation should be highest during peak hours to ensure optimal customer service and operational efficiency.
Understanding consumer segments enables targeted marketing. Gender and generation insights inform tailored campaigns, improving engagement and ROI.
ViCAFE's customer base shows a high affinity for women (index 103) and Gen Y (index 124), suggesting these segments are overrepresented compared to the average consumer. Gen X (index 94) and Gen Z (index 87) are underrepresented. Marketing efforts could be tailored to appeal to women and Gen Y, while also exploring strategies to attract Gen X and Gen Z customers.