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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence ViCAFE performance in the Switzerland and how they change over time
See what factors influence ViCAFE performance in the Switzerland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
ViCAFE is in the lower 43% of brands
Sample of brands in the same percentile
An analysis of ViCAFE' competitors in the Switzerland
An analysis of ViCAFE' competitors in the Switzerland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
ViCAFE's MARKET PERFORMANCE is at the 43rd percentile, indicating a below average/lagging position. This means ViCAFE captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Ristorante Da Ernesto, Tartares & Co, Bakery Bakery, Nooba, DelhiHouse of Bestcurry Indian/Indisches Restaurant, and Inglewood.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
ViCAFE's overall customer satisfaction is 81%, a decrease of 3.2 percentage points year-over-year. Basel-City shows the highest CSAT at 88% but a significant decrease of 12.5 percentage points. Zurich has a CSAT of 81%, with a slight decrease of 2.4 percentage points. The trend shows a slight fluctuation over the three-month period, with a dip in June.
Average check reveals spending habits, informing pricing strategies and revenue optimization efforts.
Overall average check data is unavailable. In Zurich, the average check is 8.1 CHF, with no growth compared to the previous year. The average check increased from 5 CHF in May to 9.44 CHF in July, indicating a positive trend in customer spending over the observed period.
Outlet count indicates market presence and expansion, influencing brand visibility and accessibility.
ViCAFE has 16 outlets in Zurich and 2 in Basel-City. Zurich represents the majority of ViCAFE's presence, while Basel-City has a smaller footprint. There is no growth data available, so it is not possible to determine if the number of outlets has changed.
Competitor analysis identifies key rivals and cross-visitation patterns, guiding competitive strategies.
ViCAFE's top competitors based on cross-visitation are McDonald's (6.49%), Asllanis Corner (3.90%), www.ZimKaffee.com - Online Only Store (3.90%), Zum Königstuhl - Schweizer Restaurant, Bar & Events in Zürich Niederdorf (3.90%), and The Bite (3.90%). McDonald's has the highest cross-visitation, indicating a significant overlap in customer base.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
ViCAFE's traffic workload peaks between 11 AM and 3 PM, with the highest traffic around 2 PM (55.41%). Traffic is minimal between 10 PM and 6 AM. This data suggests that ViCAFE should focus its staffing and resources during the midday and early afternoon hours.
Understanding consumer segments enables targeted marketing and personalized customer experiences.
ViCAFE's customer base shows a high affinity towards women (97) and men (102). Gen X is under-indexed (70), Gen Y is slightly under-indexed (96), and Gen Z is highly over-indexed (273). This suggests that Gen Z is significantly more engaged with ViCAFE compared to the average consumer.