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Managing Partner, Global Business Development
See what factors influence Tomato performance in the Russia and how they change over time
See what factors influence Tomato performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Tomato' competitors in the Russia
An analysis of Tomato' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Tomato is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tomato's Market Performance is at the 98th percentile, which positions it as a leading brand in the Cafe & Restaurants industry in Russia. This high percentile suggests a strong market presence and significant customer preference compared to its peers. Brands like Madliani, Chekhov Sad, Level Kitchen, Glavnaya Stsena, Domino, and MusicHall, which share the same percentile, demonstrate similar market strength.
Customer Satisfaction reflects customer contentment and loyalty, directly impacting brand perception, repeat business, and overall financial health.
Tomato's overall Customer Satisfaction (CSAT) is 40%, showing a decrease of 0.1 percentage points compared to the previous year. The Central Federal District also reports a CSAT of 40% with a similar decrease. The CSAT decreased from 57.58% in May 2025 to 27.27% in July 2025. This indicates a need to identify and address factors impacting customer satisfaction to improve brand loyalty and performance.
Average Check measures the average spending per customer, reflecting pricing strategy effectiveness and customer purchasing behavior.
The average check for Tomato in the Central Federal District is 2200 RUB, showing no change year-over-year. The average check remained constant at 2200 RUB from May to July 2025. This stable average check suggests consistent pricing and customer spending habits during the observed period, but the report does not contain data on national average check value.
Number of Outlets indicates brand's expansion and market presence, reflecting its ability to reach and serve customers across different locations.
Tomato has 38 outlets in the Central Federal District. This number reflects the brand's physical presence and accessibility within this specific region. Without comparative data for other regions or previous periods, it's challenging to assess the growth or market saturation of Tomato's outlet distribution.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantages.
The top competitors for Tomato, based on cross-visitation, include Dodo Pizza (25%), Гуарана | Бар & кальян (12.5%), Pho Tung (12.5%), Sputnik. (12.5%), and "ДРУЖБА" пицца, бар & гриль (12.5%). Dodo Pizza has more overlap in customer base compared to the other competitors listed.
Traffic Workload shows peak hours, enabling optimal staffing and resource allocation for enhanced customer experience.
Tomato experiences peak traffic workload between 11:00 AM and 9:00 PM, with the highest workload occurring around 6:00 PM (67.99%) and 7:00 PM (71.09%). There is minimal traffic before 10:00 AM and after 10:00 PM. This data indicates the periods when Tomato needs to ensure adequate staffing and resources to manage customer flow effectively.