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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tokumasa performance in the Japan and how they change over time
See what factors influence Tokumasa performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Tokumasa is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of Tokumasa' competitors in the Japan
An analysis of Tokumasa' competitors in the Japan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Tokumasa's market performance is at the 33rd percentile, indicating a below average market position. This means Tokumasa captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Nagai Shokudo, Salmon Like, Densuke, アグー豚しゃぶしゃぶ なかやま, cafe kakitsubata 〜カフェ カキツバタ〜, and Chōsen Hanten.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT is crucial for business success.
Tokumasa's overall CSAT is 84%, a significant 10.1 percentage point increase year-over-year. In Osaka Prefecture, CSAT is 85%, with an 11.9 percentage point increase. This indicates a strong positive trend in customer perception of Tokumasa.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing, promotions, and menu strategies for revenue maximization.
Tokumasa's overall average check is 1.1K JPY, a 5.7% decrease year-over-year. In Osaka Prefecture, the average check is also 1.1K JPY. The decrease suggests customers are spending slightly less per visit.
Outlet count indicates brand reach and market presence. Tracking this KPI helps assess expansion, market penetration, and overall business growth.
Tokumasa has 20 outlets. 17 are in Osaka Prefecture, and 1 each in Okayama, Kyoto, and Hyogo Prefectures. The concentration in Osaka suggests a strong regional presence with limited expansion elsewhere.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategies to gain market share and improve competitive positioning.
Tokumasa's top competitors based on customer cross-visitation are 店 (6.67%), Starbucks (4%), Sukesan Udon (4%), Nakau (2.67%), and Hanshin (2.67%). This indicates that customers who visit Tokumasa also frequent these brands, revealing potential areas for competitive differentiation.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
Tokumasa experiences peak traffic workload between 11:00 and 14:00, with the highest at 12:00 (65.01%). Traffic is also high between 17:00 and 21:00. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing. Gender and generation insights inform tailored campaigns, improving engagement and ROI.
Women are overrepresented among Tokumasa's consumers (92), while men are also overrepresented (106). Gen Y (107) and Gen Z (158) are overrepresented, indicating high affinity. Gen X (44) is underrepresented, suggesting lower affinity.