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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Theka Coffee is in the top 11% of brands
Sample of brands in the same percentile
See what factors influence Theka Coffee performance in the India and how they change over time
See what factors influence Theka Coffee performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Theka Coffee' competitors in the India
An analysis of Theka Coffee' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance (percentile) reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Theka Coffee has a Market Performance of 89 in India's Cafe & Restaurants industry, positioning it as an average/above average performer. This percentile shows moderate market share relative to competitors like Karmveer Amruttulya, Virasat-e-Haveli, Hotel Darbar, Veda Food Court, Smokey's Restaurant Palakkad, and Vaibhav Cafe, which are in the same percentile.
Number of Outlets reflects brand reach and expansion, demonstrating its ability to penetrate markets and cater to a wider customer base, driving revenue growth.
Theka Coffee has varying outlet numbers across Indian states. Gujarat leads with 10 outlets, followed by Punjab (6), Rajasthan (3), and several states with 2 outlets each. This distribution shows concentration in Gujarat, suggesting potential for expansion in other regions.
Identifying key competitors helps refine strategies by understanding the competitive landscape, enabling effective differentiation and customer acquisition efforts.
Theka Coffee's top competitors based on customer cross-visitation include Cafe E=MC² Surat (EMC Cafe), Brothers Dhaba, KALON, PIZZA T & ME, and Kahvë - The Coffee House and Eatery, each with a cross-visitation rate of 6.25%. This indicates shared customer interests and competitive overlap.
Understanding traffic workload by hours optimizes staffing and resource allocation, ensuring peak demand is met while minimizing costs during off-peak periods.
Traffic workload for Theka Coffee varies throughout the day, peaking between 17:00 and 20:00 hours, reaching over 43%. The lowest traffic workload is between 3:00 and 6:00 hours. This data helps optimize staffing based on customer visit patterns.
Analyzing consumer segments by Gender and Generation informs targeted marketing strategies, improving engagement and brand relevance with specific customer groups.
Theka Coffee's consumer base shows strong representation from both women (98% affinity) and men (101% affinity). Among generations, Gen X is significantly overrepresented (357% affinity), while Gen Y is underrepresented (67% affinity). This affinity data informs targeted marketing efforts.