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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence THE PARK performance in the India and how they change over time
See what factors influence THE PARK performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of THE PARK' competitors in the India
An analysis of THE PARK' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
THE PARK is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
THE PARK's market performance is at the 49th percentile, indicating a below average/lagging position. This means the brand captures less foot traffic compared to many competitors. Performance peers in the same percentile range include Oven Story, Gokul Delicacy, Kapoor's Cafe, KFC, Mazali Restaurant, and Achija Veg Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT scores often correlate with increased customer retention.
THE PARK boasts a high overall CSAT of 93%, up 0.8pp year-over-year, indicating strong customer satisfaction. Tamil Nadu leads with 98%, while West Bengal shows a decline. The CSAT trend shows fluctuations between 88.83% and 96.56% during the reporting period.
Average check (AvgCheck) indicates how much customers spend per visit, influencing revenue. Monitoring AvgCheck helps optimize pricing and promotions.
THE PARK's overall average check is 1.4K INR, a 1% increase year-over-year. Karnataka has the highest average check at 1.9K INR, while Tamil Nadu has the lowest at 1.3K INR. The average check fluctuated between 1196 INR and 2031.82 INR during the reporting period.
Number of outlets reflects brand reach and market presence. More outlets can increase accessibility and brand visibility, driving revenue growth.
THE PARK has a varying number of outlets across different states. Andhra Pradesh has the most with 6 outlets. Telangana and Tamil Nadu each have 3 outlets. Karnataka and West Bengal each have 2 outlets. Kerala, Maharashtra, Assam, Delhi, and Bihar each have 1 outlet.
Identifying top competitors through cross-visitation reveals direct rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for THE PARK, based on customer cross-visitation, are Asia kitchen by Mainland China (57.45%), Asian Hive (54.23%), Kokan Chinese Center (47.38%), Chinoos Lunch Home (46.44%), and New Taj Restaurant (13.29%). This indicates a significant overlap in customer base with these brands.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing, resource allocation, and targeted marketing efforts.
THE PARK experiences peak traffic workload between 12:00 PM and 9:00 PM, with the highest workload around 8:00 PM (51.99%). Traffic is lowest between 3:00 AM and 6:00 AM. This data helps optimize staffing and promotions based on hourly demand.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
THE PARK's customer base shows high affinity among women (189 index) and Gen X (151 index), indicating these segments are overrepresented. Men (60 index), Gen Y (94 index), and Gen Z (83 index) are underrepresented, suggesting lower affinity compared to the average consumer.