Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Head of Steam performance in the United Kingdom and how they change over time
See what factors influence The Head of Steam performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Head of Steam' competitors in the United Kingdom
An analysis of The Head of Steam' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The Head of Steam is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Head of Steam's market performance is in the lower 42% percentile, indicating a below average market standing. Performance peers in the same percentile range include Taste of Palestine, Wasabi Sushi & Bento, The Longbridge Mill, The Real Greek Sheffield, Paul's Bakery, and Bar Douro.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
The Head of Steam has an overall CSAT of 88%, a 0.8 percentage point increase year-over-year. CSAT is 95% in Wales (down 2.7pp) and 87% in England (up 1.1pp). CSAT increased from 87.68% in June 2025 to 89.32% in August 2025.
Average check (Avg Check) indicates how much customers spend per visit. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The Head of Steam's overall average check is £18.50, a 13.2% increase year-over-year. The average check in Wales is £24.10, while in England it is £18.00. The average check increased from £16.31 in June 2025 to £17.78 in August 2025.
Number of outlets reflects brand's reach and expansion. Tracking outlet distribution helps assess market penetration and growth strategy effectiveness.
The Head of Steam has 13 outlets in England and 1 outlet in Wales. This distribution highlights a strong presence in England with a smaller footprint in Wales.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for The Head of Steam, based on customer cross-visitation, are JD Wetherspoon (18.82%), McDonald's (7.65%), The Colmore (3.53%), The Wellington (2.94%), and Redhouse (2.35%).
Traffic workload by hour reveals peak and off-peak times. This insight enables efficient staffing, targeted promotions, and optimized resource allocation.
The Head of Steam experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (43.27%). Traffic is minimal between 0:00 and 11:00, indicating the need for targeted strategies to boost daytime visits.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies and personalized customer experiences.
The Head of Steam's customer base shows a high affinity index for men (140) and Gen X (212), indicating these segments are overrepresented. Women (51), Gen Y (51), and Gen Z (51) are underrepresented.