Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Head of Steam performance in the United Kingdom and how they change over time
See what factors influence The Head of Steam performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Head of Steam' competitors in the United Kingdom
An analysis of The Head of Steam' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
The Head of Steam is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Head of Steam is in the top 1% of brands, a leading position in the Cafe & Restaurants industry in the United Kingdom. This high percentile indicates a strong market presence. Peers such as Wasabi Sushi & Bento, Al Arez, Sevine Brasserie, Angry Crab Shack, Barmy Arms and Paul's Bakery, all at the 99th percentile, share this leading position.
Customer satisfaction reflects brand loyalty and service quality, directly impacting repeat business and positive word-of-mouth.
The Head of Steam demonstrates strong customer satisfaction, with an overall CSAT score of 86%, a slight increase year-over-year. Satisfaction is higher in Wales (97%) but decreased by 1.8pp. England shows 85% and increase of 1pp. Monthly CSAT fluctuated between 84.21% and 87.16%.
Average check value indicates customer spending habits and pricing effectiveness, influencing overall revenue and profitability.
The Head of Steam's overall average check is £17.9, a slight decrease of 0.1% year-over-year. The average check in Wales is £22.7, while in England it is £17.5. Monthly average check values varied from £16.31 to £21.25.
Outlet count indicates brand reach and expansion strategy, reflecting market coverage and growth potential.
The Head of Steam has 13 outlets in England and 1 in Wales. This distribution highlights a strong presence in England, with a smaller footprint in Wales.
Analyzing competitors reveals market dynamics and helps identify strategic opportunities and potential threats.
The top competitors for The Head of Steam, based on cross-visitation, are JD Wetherspoon (20.09%), McDonald's (7.69%), The Colmore (3.42%), The Wellington (2.56%), and BrewDog (2.14%). JD Wetherspoon shows the highest cross-visitation.
Traffic workload by hour reveals peak times, enabling optimal staffing and resource allocation for enhanced customer experience.
Traffic workload peaks between 17:00 and 19:00, with the highest workload at 18:00 (43.87%). Traffic is lowest between 03:00 and 09:00. Businesses should plan staffing and promotions around these peak hours.
Understanding consumer segments allows for targeted marketing and product strategies, optimizing engagement and maximizing ROI.
Women represent 53% and affinity index for the category is -46.61, while men represent affinity index is 134%. Among generations, Gen X has affinity index 199%, Gen Y - 61%, Gen Z - 56%.