Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Burger Concept performance in the Denmark and how they change over time
See what factors influence The Burger Concept performance in the Denmark and how they change over time
Available by subscription
Available by subscription
An analysis of The Burger Concept' competitors in the Denmark
An analysis of The Burger Concept' competitors in the Denmark
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
The Burger Concept is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, highlighting its competitive strength and customer preference in the Cafe & Restaurants industry.
The Burger Concept holds a leading market position in Denmark's Cafe & Restaurants sector with a 99th percentile. This indicates a strong competitive edge, placing it among the top 1% of brands. Performance peers include Coffee Collective, Kujaku Sushi, Røgeri, Wokshop, Ismageriet, and Hard Rock Cafe, who are in a similar or adjacent high-performing group.
Customer Satisfaction (CSAT) is vital for understanding customer loyalty and identifying areas for service improvement to enhance brand perception.
The Burger Concept's overall customer satisfaction is 32%, a decrease of 11.2 percentage points year-over-year. CSAT varies by region, with Southern Denmark highest at 36% and the Capital Region lowest at 26%. The trend over the last three months shows fluctuation, indicating an inconsistent customer experience that requires investigation.
Average Check tracks customer spending per visit, crucial for revenue forecasting and understanding pricing effectiveness in the Cafe & Restaurants industry.
The Burger Concept's average check is 122.3 DKK, a 5.6% increase year-over-year. Regional averages vary, with Southern Denmark highest at 130.9 DKK and Central Denmark Region lowest at 106.1 DKK. The average check has varied over the past three months with a high of 143.33 DKK in July, suggesting seasonal or promotional impact.
Number of Outlets signifies brand presence and expansion, reflecting investment in market coverage and potential revenue generation.
The Burger Concept has a total of 15 outlets in Denmark, distributed across four regions. The Capital Region leads with 5 outlets, followed by Southern and Central Denmark each with 4, and North Denmark with 2. This distribution highlights the brand's strategic focus on specific regions within Denmark.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities for differentiation in the Cafe & Restaurants industry.
The top competitors for The Burger Concept, based on customer cross-visitation, are McDonald's (15.63%), Burger King (5.47%), and Sunset Boulevard (5.47%). JOE & THE JUICE and Pincho Nation share (3.91%). This suggests that customers of The Burger Concept also frequent these fast-food and casual dining chains, indicating direct competition for market share.
Traffic Workload identifies peak hours, enabling efficient staffing and resource allocation to maximize customer service and operational efficiency.
The Burger Concept experiences peak traffic between 11:00 AM and 4:00 PM, with the highest workload at 1:00 PM (63.46%). Traffic is minimal between midnight and 10:00 AM. Staffing levels and promotions should align with these peak hours to handle customer demand effectively.
Consumer segment insights inform targeted marketing, product development, and service adaptation to align with customer preferences and behavior.
The Burger Concept shows a strong affinity with women (91 index, -9.45 delta) and a stronger affinity with men (105 index, +5.15 delta). Gen Z is overrepresented (149 index), while Gen X is underrepresented (76 index). These insights inform targeted marketing for specific demographics.