Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence TASMAC performance in the India and how they change over time
See what factors influence TASMAC performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of TASMAC' competitors in the India
An analysis of TASMAC' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
TASMAC is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
TASMAC's market performance is at the 49th percentile, indicating a below average/lagging position. This means TASMAC captures less foot traffic than most competitors. Performance peers in the same percentile range include Dastarkhwan Lalbagh, The Dakshin Cafe, Huber & Holly, NAHARI JUNCTION, Beyondburg Inc, and Agent Jack's Bar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
TASMAC's overall customer satisfaction is 46%, a decrease of 11.6 percentage points year-over-year. In Tamil Nadu, CSAT is 41%, down 16.7 percentage points. This indicates a significant decline in customer happiness, requiring investigation and improvement strategies.
Average check (transaction value) indicates customer spending per visit. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
TASMAC's overall average check is 778 INR, a 26.8% increase year-over-year. In Tamil Nadu, the average check is also 778 INR, with no growth. This suggests customers are spending more per visit overall, but there's no change in Tamil Nadu specifically.
Number of outlets reflects brand reach and market presence. Tracking outlet distribution helps assess expansion strategies and geographic performance.
TASMAC has 599 outlets in Tamil Nadu and 3 in Kerala. This indicates a strong presence in Tamil Nadu, with minimal presence in Kerala. Expansion efforts may be focused on or limited to Tamil Nadu.
Identifying top competitors through cross-visitation reveals direct rivals and shared customer base, informing competitive strategies and marketing efforts.
TASMAC's top competitors based on customer cross-visitation are Adyar Ananda Bhavan - A2B (6.33%), Domino's Pizza (3.48%), Dindigul Thalappakatti Restaurant (2.85%), KFC (2.85%), and Shree Anandhaas (2.53%). These brands share a significant portion of TASMAC's customer base.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing, resource allocation, and targeted promotions during high-traffic periods.
TASMAC experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (73.82%). Traffic is lowest between 0:00 and 7:00. This data informs staffing and promotional strategies.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies based on affinity insights.
TASMAC's customer base shows a higher affinity for men (123) compared to women (49). Among generations, Gen X is overrepresented (229), while Gen Y (79) and Gen Z (46) are underrepresented. This suggests marketing should focus on Gen X and male consumers.