Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence TASMAC performance in the India and how they change over time
See what factors influence TASMAC performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
TASMAC is in the top 1% of brands
Sample of brands in the same percentile
An analysis of TASMAC' competitors in the India
An analysis of TASMAC' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reflects brand strength and customer preference, showing competitive standing in the cafe & restaurant industry.
TASMAC's market performance is in the top 1%, indicating a leading position. This high percentile shows a significant market share and strong customer preference compared to competitors like RASRAJ, Mandeez Kitchen, and others.
Customer satisfaction (CSAT) shows customer happiness, loyalty. A high CSAT score is linked to repeat business and positive recommendations.
TASMAC's overall CSAT is 49%, a decrease of 2.4 percentage points year-over-year. CSAT in Tamil Nadu mirrors the overall score at 49%. Satisfaction varied between 30.77% and 58.82% over the analyzed period.
Average check (Avg Check) indicates spending per visit. Higher Avg Check suggests customer willingness to spend or effective upselling.
TASMAC's overall average check is 758.4 INR, a 32% increase year-over-year. The average check in Tamil Nadu is 758.4 INR. This indicates increased spending per customer transaction over the past year.
Number of outlets reflects brand reach. More outlets often mean greater accessibility and market presence, expanding the potential customer base.
TASMAC has 519 outlets in Tamil Nadu and 1 in Kerala. The majority of outlets are concentrated in Tamil Nadu, indicating a strong regional presence with minimal presence in other states.
Competitor analysis identifies key players. This understanding enables strategic positioning and highlights areas for differentiation to gain market share.
TASMAC's top competitors based on customer cross-visitation are Adyar Ananda Bhavan - A2B (7.36%), Dindigul Thalappakatti Restaurant (4.28%), Sree Annapoorna (3.09%), Saravana Bhavan (3.09%) and KFC (2.85%). This data helps to understand direct competition.
Traffic workload by hour reveals peak times. Knowing when traffic surges aids in staffing, inventory, and promotional strategies for efficiency.
TASMAC experiences peak traffic workload between 12:00 PM and 9:00 PM, with the highest workload occurring between 6:00 PM and 8:00 PM. This indicates evening hours are busiest.
Consumer segments shows audience specifics. This info helps to tune product and comms to meet different groups, boosting marketing and sales.
TASMAC shows relatively high affinity with Men (120) and Gen X (211), highlighting that these segments are more engaged. Women (42), Gen Y (82) and Gen Z (42) are relatively less engaged with the brand.