Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Surf Coffee performance in the Russia and how they change over time
See what factors influence Surf Coffee performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Surf Coffee' competitors in the Russia
An analysis of Surf Coffee' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Surf Coffee is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Surf Coffee's market performance is average with a percentile of 50. This indicates a moderate market presence in the Cafe & Restaurants industry in Russia. Competitors in the same percentile range include Mybox and Pkhalikhinkali.
Identifying top competitors helps understand the competitive landscape and refine strategies to gain market share.
Surf Coffee's top competitors based on cross-visitation are Loomi and OMG Coffee, both with 10%. This indicates a significant overlap in customer base, suggesting these brands offer similar products or experiences.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Surf Coffee experiences peak traffic between 8 AM and 8 PM, with the highest workload around 7-8 PM (43-44%). This data suggests optimal staffing and resource allocation during these hours to maximize customer service.
Analyzing consumer segments informs targeted marketing, tailoring strategies to resonate with specific demographics and preferences.
Women are overrepresented among Surf Coffee's customers (affinity index 106), while men are underrepresented (affinity index 91). Gen Y shows a high affinity (affinity index 160), indicating a strong connection with this generation.