Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Surf Coffee performance in the Russia and how they change over time
See what factors influence Surf Coffee performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Surf Coffee' competitors in the Russia
An analysis of Surf Coffee' competitors in the Russia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Surf Coffee's market performance is at the 47th percentile in Russia's Cafe & Restaurants industry, indicating a below average/lagging market standing. This means that Surf Coffee captures less foot traffic compared to over half of its competitors. Performance peers in the same percentile range include Zhar Pitstsa, Sushilochka and Loomi.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Surf Coffee's overall CSAT is 81%, a decrease of 4.2 percentage points year-over-year. The Southern Federal District shows the highest CSAT at 88%, while the Northwestern and Central Federal Districts both show 74%. This indicates a need to address customer concerns, especially in the Northwestern and Central regions.
Average check reveals customer spending habits, crucial for pricing strategies, menu optimization, and revenue forecasting.
The average check for Surf Coffee is 720 RUB in the Central Federal District and 602.6 RUB in the Southern Federal District. The average check fluctuates significantly month to month, ranging from 577.78 RUB to 1027.78 RUB. Further investigation is needed to understand the reasons for these fluctuations.
Outlet count indicates brand reach and market penetration, influencing brand visibility and customer accessibility.
Surf Coffee has 61 outlets in the Central Federal District, 25 in the Southern Federal District, 13 in Volga Federal District, 8 in Northwestern Federal District, 5 in Siberian Federal District, 4 in North Caucasian Federal District and 2 in Ural Federal District. The Central Federal District accounts for the largest share of outlets.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
The top competitors for Surf Coffee, based on customer cross-visitation, are EGGSELLENT, IL PIZZAIOLO, Kaf-Kas, Breakfast, and FRENCH BAKERY SeDelice. EGGSELLENT, IL PIZZAIOLO and Kaf-Kas share the highest cross-visitation rate at 7.69%.
Traffic workload analysis optimizes staffing, resource allocation, and marketing efforts based on peak and off-peak hours.
Surf Coffee experiences peak traffic between 17:00 and 19:00, with the highest workload at 51.03%. Traffic is significantly lower in the early morning hours (0:00-6:00). This data suggests optimal staffing and promotional strategies should focus on the late afternoon and early evening.
Understanding consumer segments enables targeted marketing, product development, and personalized customer experiences.
Surf Coffee's customer base shows a slightly higher affinity towards women (101%) compared to men (99%). Gen Y (122%) shows a higher affinity than Gen X (111%). This suggests that Surf Coffee resonates more strongly with younger consumers.