Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Surf Coffee performance in the Russia and how they change over time
See what factors influence Surf Coffee performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Surf Coffee' competitors in the Russia
An analysis of Surf Coffee' competitors in the Russia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Surf Coffee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Surf Coffee holds the 99th percentile, positioning it as a leading brand. This shows strong customer preference. Performance peers in similar range are: Sushilochka, Loomi, Гриль No1, Суши Love, Parusa, Gruzinskiye Kanikuly.
Customer Satisfaction reflects brand health; tracking changes identifies areas for improvement, boosting loyalty and positive word-of-mouth.
Surf Coffee's overall CSAT is 80%, down 4.8pp year-over-year. Southern Federal District has the highest CSAT (86%), while Central Federal District has the lowest (71%). Northwestern Federal District saw largest drop (-7.8pp).
Average check reveals spending habits, impacting revenue. Monitoring trends informs pricing and promotional strategies for maximizing profitability.
Average check data varies by region. Central Federal District shows 720 RUB, Southern Federal District shows 602.6 RUB. The highest Average Check was in July 2025 (986.84 RUB) and the lowest in June 2025 (577.78 RUB).
Outlet count reflects expansion and market presence; growth indicates investment and broader customer reach across different regions.
Surf Coffee has 17 outlets in the Central Federal District, the most across all regions. Southern Federal District has 7 outlets, and Volga Federal District has 5.
Competitor analysis identifies key rivals, informing strategies for differentiation and customer retention in a competitive landscape.
Top competitors based on cross-visitation include Kaf-Kas, IL PIZZAIOLO, and EGGSELLENT (7.5% each), followed by FRENCH BAKERY SeDelice and Uzbekistan (5% each). These brands share Surf Coffee's customer base.
Traffic workload reveals peak hours, aiding staffing and promotions. Understanding patterns optimizes operations for customer satisfaction and efficiency.
Surf Coffee's peak traffic occurs between 10 AM and 8 PM, with a significant workload. Traffic is minimal during early morning hours (12 AM to 6 AM), indicating business hours influence.
Consumer segments by gender and generation inform targeted marketing, improving engagement and brand relevance with specific demographics.
Women have an affinity index of 96, and Men have an affinity index of 105. Gen X is under-indexed at 88, while Gen Y is over-indexed at 130, showing higher brand engagement with Gen Y.