Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Iceland and how they change over time
See what factors influence Subway performance in the Iceland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Iceland
An analysis of Subway' competitors in the Iceland
In Cafés & Restaurants
·Aug – Oct 25
Subway is in the lower 34% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Iceland is in the lower 34%, indicating a below-average market standing. This means Subway captures less foot traffic compared to competitors. Performance peers in the same percentile range include Geysir Glima restaurant, Grillhúsið, Dimon 11, Gott, Malik Burger and Wraps and Shakes, and Hipstur.
Identifying top competitors helps understand the competitive landscape and refine strategies for market share growth.
Subway's top competitors in Iceland, based on customer cross-visitation, are KFC (25%), Hlöllabátar (16.67%), Domino's Pizza (16.67%), Finnsson Bistro (8.33%), and Nonnabiti (8.33%). This shows customers who visit Subway also frequent these establishments.
Traffic workload analysis helps optimize staffing and resource allocation to meet customer demand efficiently.
Subway's peak traffic in Iceland occurs between 12:00 PM and 6:00 PM, with the highest workload around 1:00 PM (53.92%). Traffic is minimal during early morning hours. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing and product development to cater to specific customer needs.
Subway in Iceland shows a high affinity with women (59% representation) and Gen Z (214% representation). Gen Y also shows high affinity (123% representation). Men are under-indexed (130% representation). This suggests marketing should focus on these demographics.
Cafés & Restaurants