Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Iceland and how they change over time
See what factors influence Subway performance in the Iceland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Iceland
An analysis of Subway' competitors in the Iceland
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the lower 39% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Subway's market performance is in the lower 39% in Iceland's Cafe & Restaurants industry, indicating a lagging position. This means Subway captures less foot traffic compared to most competitors. Performance peers in the same percentile include Pizzakofinn, Hafnarvagninn-Fish & Chips, Vitabar, Hérna, Skipper Restaurant, and Tanginn.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Subway has 15 outlets in Iceland. 11 are located in the Capital Region, while the Southern Region, Western Region, Southern Peninsula, and Northeastern Region each have 1 outlet. The Capital Region accounts for the majority of Subway's presence in Iceland.
Identifying top competitors through cross-visitation patterns reveals direct rivals and shared customer base, informing competitive strategies.
Subway's top competitors in Iceland, based on customer cross-visitation, include Kökulist, Viking Café, Domino's Pizza, and KFC, each with 11.11% cross-visitation. Nonnabiti has 5.56% cross-visitation. This indicates these brands share a portion of Subway's customer base.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet peak demand and improve customer experience.
Subway's peak traffic workload in Iceland occurs between 12:00 PM and 6:00 PM, with the highest workload at 1:00 PM (58.30%). Traffic is minimal before 10:00 AM and after 10:00 PM. This data suggests optimal staffing during lunchtime and early evening.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Subway's customer base in Iceland shows a higher affinity towards men (index 164) compared to women (index 10). Among generations, Gen X is slightly under-indexed (index 98), while Gen Y is also under-indexed (index 69). This suggests that Subway is more popular among men than women.