Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Subway performance in the Iceland and how they change over time
See what factors influence Subway performance in the Iceland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Iceland
An analysis of Subway' competitors in the Iceland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is ahead of most brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, reflecting its competitive strength and customer preference within the industry.
Subway in Iceland holds a market performance percentile of 69, indicating an average/above average market standing. This reflects a solid position relative to competitors like SKY Bar, Hafnarvagninn-Fish & Chips, Hlöllabátar, Aðalbakarí, Hlodufell Restaurant & Bar, and Kaffi Gola, all positioned similarly.
Tracking the number of outlets indicates the brand's expansion strategy and market penetration within different geographic regions.
Subway has a total of 15 outlets in Iceland. The majority, 11 outlets, are located in the Capital Region. Other regions, like the Southern, Western, Northeastern Region and Southern Peninsula each have 1 outlet. This highlights a concentration of Subway locations in the capital area.
Analyzing competitors helps understand the competitive landscape and identify key players influencing customer choices and market dynamics.
Subway's customers in Iceland also visit Viking Café, KFC, Domino's Pizza, and Kökulist bakery, each with 11.11% cross-visitation. Hard Rock Cafe exhibits 5.56%. This indicates shared customer interest in these brands alongside Subway.
Understanding traffic workload by hours helps optimize staffing and resource allocation to meet customer demand at different times of the day.
Subway in Iceland experiences peak traffic workload between 10 AM and 8 PM, with the highest activity around 1 PM. Traffic volume is minimal during early morning and late night hours, suggesting operational adjustments may be needed to optimize efficiency.
Understanding consumer segments by gender and generation informs targeted marketing, product development, and tailored customer engagement strategies.
Subway in Iceland shows an over-representation of men(161) and under-representation of women(12) based on the affinity index. The brand has a slightly under-indexed affinity with both Gen X (98) and Gen Y (69) .