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Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Iceland and how they change over time
See what factors influence Domino's Pizza performance in the Iceland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Domino's Pizza' competitors in the Iceland
An analysis of Domino's Pizza' competitors in the Iceland
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, reflecting competitive strength and customer preference within the industry.
Domino's Pizza in Iceland holds a 93rd percentile market performance, categorizing it as a leading brand. This indicates a strong market position, exceeding most competitors in foot traffic. Performance peers include Ramen Momo, Valeria Specialty Coffee, Víkinga Pylsur, Veggur restaurant, Arabian Taste, and Apotek Restaurant.
Customer satisfaction (CSAT) reflects loyalty, impacting brand perception and revenue. Monitoring trends helps identify areas for service and product improvement.
Domino's Pizza in Iceland has an overall CSAT of 66%, a decrease of 8.5 percentage points year-over-year. The Capital Region shows 69% satisfaction, while the Southern Peninsula has 54%. The downtrend, especially in the Southern Peninsula, suggests a need to address customer concerns to improve satisfaction.
Average check reveals spending habits, indicating perceived value and pricing effectiveness. Monitoring trends helps optimize pricing and promotions.
The overall average check for Domino's Pizza in Iceland is 4.5K ISK, a 53.6% increase year-over-year. The Capital Region shows an average check of 4.6K ISK. This increase suggests customers are spending more per order, which could reflect inflation, increased order sizes, or successful upselling.
Number of outlets indicates market presence, influencing accessibility and brand recognition. Expansion reflects growth strategy and investment.
Domino's Pizza in Iceland has 22 outlets, predominantly located in the Capital Region (17). This concentration suggests a strategic focus on the most populated area, while a few outlets serve other regions. This distribution reflects market coverage and potential expansion opportunities.
Analyzing competitors reveals market dynamics and opportunities. Understanding customer cross-visitation informs strategic positioning and marketing efforts.
Top competitors of Domino's Pizza in Iceland include KFC (10% cross-visitation), Hamborgarabúlla Tómasar, Hard Rock Cafe, Monkeys Reykjavik, and Nesti Ferskt og fljótt (all at 7.5%). High cross-visitation with fast-food chains like KFC suggests similar customer preferences and competitive overlap.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to maximize customer satisfaction.
Peak traffic for Domino's Pizza in Iceland occurs between 11:00 and 21:00, with highest activity around 19:00 (50.01). Traffic is minimal between 0:00 and 10:00. This data informs staffing schedules, marketing promotions, and operational strategies to manage peak demand effectively.
Analyzing consumer segments informs targeted strategies. Gender and Generation insights enable personalized marketing and optimized product offerings.
Domino's Pizza in Iceland attracts more women (89 affinity index) than men (108 affinity index). Gen X (133 affinity index) and Gen Z (131 affinity index) show high affinity, while Gen Y (94 affinity index) is slightly under-indexed. Marketing should consider the preferences of Gen X and Gen Z.