Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Domino's Pizza performance in the Iceland and how they change over time
See what factors influence Domino's Pizza performance in the Iceland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the Iceland
An analysis of Domino's Pizza' competitors in the Iceland
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza in Iceland holds a market performance percentile of 64, indicating an average/above average market standing. This suggests a solid customer base and competitive presence. Performance peers in a similar range include Veggur restaurant, Reykjavik Fish, Kökulist, Víkinga Pylsur, Ramen Momo and Valdís.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Domino's Pizza in Iceland has an overall CSAT of 69%, a decrease of 5 percentage points year-over-year. The Capital Region shows a CSAT of 71%, while the Southern Peninsula has a CSAT of 64%. This indicates a need to address customer satisfaction, particularly in the Southern Peninsula.
Average check reveals customer spending habits, influencing revenue strategies. Tracking it helps optimize pricing and promotions for profitability.
The average check for Domino's Pizza in the Capital Region of Iceland is 5000 ISK. Dynamic data shows fluctuations, with a high of 6500 ISK in June 2025. Monitoring these trends can inform pricing and promotional strategies.
Outlet count indicates market reach and growth potential. Tracking distribution helps assess market penetration and expansion opportunities.
Domino's Pizza in Iceland has 17 outlets in the Capital Region, 2 in the Southern Peninsula, and 1 each in the Southern, Western, and Northeastern Regions. This distribution highlights the Capital Region as the primary market.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies and market positioning.
Top competitors for Domino's Pizza in Iceland, based on cross-visitation, include KFC (10%), Hamborgarabúlla Tómasar (7.5%), Hard Rock Cafe (7.5%), Nesti Ferskt og fljótt (7.5%), and Monkeys Reykjavik (7.5%). This indicates shared customer interest with these brands.
Traffic workload analysis reveals peak hours, optimizing staffing and resource allocation. Understanding customer flow improves operational efficiency.
Domino's Pizza in Iceland experiences peak traffic workload between 11:00 and 21:00, with the highest activity around 19:00-21:00. Minimal traffic occurs between 0:00 and 10:00. This data informs staffing and operational adjustments.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences allows for tailored campaigns and product positioning.
Domino's Pizza in Iceland shows a higher affinity among women (90%) and men (107%). Gen X (134%) and Gen Z (130%) show high affinity, while Gen Y (94%) is under-indexed. This suggests targeted marketing towards Gen X and Gen Z.
Cafés & Restaurants