Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Georgia and how they change over time
See what factors influence Subway performance in the Georgia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Georgia
An analysis of Subway' competitors in the Georgia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Georgia is at the 46th percentile, indicating a below average/lagging position. This suggests that Subway captures less foot traffic compared to many competitors. Performance peers in the same percentile range include Family Kitchen Tar Tun, Amai • ამაი, Shaurma Club, Master Touch ( HALAL RESTORAN), ATA SHAWARMA (HALAL) - შაურმა Borjomi, and Sushi.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth and competitive advantage.
Subway's overall CSAT in Georgia is 30%, a decrease of 11.5 percentage points year-over-year, indicating declining customer satisfaction. In the Autonomous Republic of Adjara, CSAT is 29%, showing a slight increase of 1.4 percentage points. The CSAT dynamic data shows fluctuations, with a peak in June 2025 and a significant drop in July 2025.
Average check reveals spending habits, crucial for revenue optimization and understanding customer value, guiding pricing and promotional strategies.
Subway's overall average check in Georgia is 34.4 GEL, a decrease of 1.2% year-over-year, suggesting customers are spending slightly less per visit. In the Autonomous Republic of Adjara, the average check is 23.5 GEL, with no growth. The average check dynamic data shows a consistent value of approximately 31.76 GEL across the observed period.
Outlet count indicates market presence and accessibility, influencing brand visibility and revenue potential, reflecting expansion and customer reach.
Subway has 3 outlets in the Autonomous Republic of Adjara and 1 outlet in Imereti. This distribution highlights Adjara as a key region for Subway's presence in Georgia, with Imereti having a smaller footprint.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting opportunities for differentiation and market share growth.
Wendy's and McDonald's are the top competitors for Subway in Georgia, with a cross-visitation rate of 14.58% each. Dunkin' and Subway itself have a cross-visitation rate of 8.33%, while MacShaurma has a rate of 6.25%. This indicates that customers who visit Subway also frequently visit Wendy's and McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience during peak hours.
Subway's peak traffic workload in Georgia occurs between 18:00 and 21:00, with the highest workload at 21:00 (49.18%). The lowest traffic workload is observed between 5:00 and 7:00. This data suggests that Subway experiences the highest customer activity during the evening hours.
Consumer segment analysis enables targeted marketing, tailoring strategies to specific demographics for enhanced engagement and ROI, maximizing brand relevance.
Subway's consumer base in Georgia shows a higher affinity among women (137%) compared to men (59%). Among generations, Gen Z shows the highest affinity (152%), followed by Gen Y (105%) and Gen X (77%). This indicates that Subway is particularly popular among women and younger generations.