Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Georgia and how they change over time
See what factors influence Subway performance in the Georgia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Georgia
An analysis of Subway' competitors in the Georgia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand strength and customer preference within the Cafe & Restaurants industry, critical for competitive analysis.
Subway's Market Performance percentile is 97, indicating a leading market position in Georgia's Cafe & Restaurants industry. This means Subway outperforms most competitors in foot traffic. Performance peers in a similar position include Farina Tbilisi, 8000 Vintages, Adjarian Wine House, Adjika Family Restaurant, Acharuli Khachapuri House and PIZZERIA OVER DOSE.
Customer Satisfaction reflects customer loyalty and service quality, impacting brand reputation and future revenue.
Subway's overall Customer Satisfaction is 35%, a slight decrease of 0.7 percentage points year-over-year. Autonomous Republic of Adjara shows higher satisfaction (38%) with a 14 percentage points increase, while Shida Kartli has a lower satisfaction (6%) with an 11.9 percentage points decrease. The CSAT fluctuated between 29.41% and 39.76% during the reporting period.
Average Check indicates spending per customer, vital for assessing pricing strategy and revenue streams.
Subway's overall Average Check is 30 GEL, a decrease of 0.6% year-over-year. The Autonomous Republic of Adjara reports an average check of 23.2 GEL with no change. The Average Check fluctuated between 26 GEL and 31.90 GEL during the reporting period.
Number of Outlets reflects brand reach and market presence, impacting accessibility and potential customer base.
Subway has outlets in multiple states in Georgia. The Autonomous Republic of Adjara has 5 outlets, Imereti has 3, and Shida Kartli has 2. This distribution shows where Subway has established its presence within the country.
Understanding competitors' cross-visitation aids in strategic positioning and targeted marketing efforts.
The top competitors with cross-visitation from Subway customers include Wendy's (19.15%), Dunkin' (15.96%), and McDonald's (14.89%). Lumier's Chimney Cake and ''Spice Garden''Indian & Halal Restaurant both have 5.32% cross-visitation.
Traffic Workload by hours reveals peak hours, influencing staffing and operational efficiency.
Subway's traffic workload varies throughout the day, peaking between 14:00 and 21:00, with the highest workload at 16:00 (48.53%). The lowest traffic is observed between 3:00 and 7:00. This data helps optimize staffing during peak hours.
Analyzing consumer segments enables targeted marketing, improving campaign effectiveness and customer engagement.
Subway's customer base consists of 75% Women and 119% Men. Gen X has an affinity index of 58, Gen Y has 118, and Gen Z has 113. These indices suggests that Gen Y and Gen Z are overrepresented compared to Gen X. Index above 100, means that segment is overrepresented. Index below 100, means that segment is underrepresented.