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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Egypt and how they change over time
See what factors influence Subway performance in the Egypt and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Egypt
An analysis of Subway' competitors in the Egypt
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Subway is in the lower 32% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Egypt is in the lower 32%, indicating a below average market standing. This means that Subway captures less foot traffic compared to most competitors in the Cafe & Restaurants industry. Performance peers in the same percentile range include Zahrat Lebnan Egypt, حواوشي الرفاعي, Sinai Rest House, Vista Marina, Mahmya Beach, and KAZDORA Shawarma and Potato.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Subway's overall customer satisfaction in Egypt is 54%, a slight increase of 1.2 percentage points year-over-year. Customer satisfaction in Cairo is at 52%, with a growth of 6.5 percentage points. This indicates a moderate level of customer happiness, with positive momentum in Cairo.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Subway in Egypt is 418 EGP, an increase of 8.1% year-over-year. In Cairo, the average check is 376.9 EGP. This suggests customers are spending slightly more per visit compared to the previous year.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Subway has 7 outlets in Cairo, 2 in Giza, and 1 in Asyut. The majority of Subway's presence is concentrated in Cairo, indicating a strong focus on this metropolitan area.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Subway in Egypt, based on customer cross-visitation, are McDonald's, Koshary El Tahrir, Starbucks, KFC, and Beano's Cafe. McDonald's, Koshary El Tahrir, Starbucks, and KFC share an equal cross-visitation rate of 7.89%, while Beano's Cafe has a cross-visitation rate of 5.26%.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Subway experiences peak traffic workload between 7 PM and 10 PM, with the highest workload at 21:00 (9 PM). The lowest traffic workload occurs between 1 AM and 7 AM. This data suggests that Subway should allocate more resources during evening hours to manage the increased demand.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Subway's consumer base in Egypt shows a high affinity among women (index 81) and men (index 110). Gen X is overrepresented (index 193), while Gen Y is underrepresented (index 85). This suggests that Subway resonates more strongly with Gen X consumers.