Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Egypt and how they change over time
See what factors influence Subway performance in the Egypt and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Egypt
An analysis of Subway' competitors in the Egypt
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference.
Subway's market performance in Egypt is at the 96th percentile, indicating a leading position. This suggests strong customer preference relative to competitors such as varanda, Rockets, Kamba, Sip, كافيه قهوة الصحافة, and بيتزاء.
Customer satisfaction reflects brand perception, impacting loyalty and future growth, signaling overall business health.
Subway's overall customer satisfaction in Egypt is 53%, up 5.7 percentage points year-over-year. However, customer satisfaction in Cairo is 56%, a decrease of 6.5 percentage points. This suggests a need to investigate customer satisfaction drivers in Cairo.
Average check reflects spending per customer, crucial for revenue and profitability, revealing pricing power.
The overall average check for Subway in Egypt is 390.4 EGP, a 12.8% increase year-over-year, suggesting customers are spending more per visit. Average check in Cairo is 388.5 EGP with no growth.
Outlet count indicates brand reach, influencing market share and accessibility to customers.
Subway has 7 outlets in Cairo, 2 in Giza, and 1 in Asyut. Cairo represents the highest concentration of Subway outlets in Egypt, indicating a strategic focus on this region.
Competitor analysis identifies key rivals, informing strategies to gain market share and enhance offerings.
Top competitors for Subway in Egypt, based on customer cross-visitation, include Starbucks (16.28%), McDonald's (11.63%), Americana Plaza - Tagamoa (9.30%), Second Cup (9.30%), and Koshary El Tahrir (9.30%).
Traffic workload shows peak hours, helping optimize staffing and promotions to maximize sales.
Subway's traffic workload in Egypt peaks between 10:00 AM and 11:00 PM, with the highest traffic around 9:00 PM (57.20%) These hours suggest when Subway experiences the most customer activity.
Understanding consumer segments allows tailored marketing, improving engagement and brand resonance.
Women show a high affinity (index 112) for Subway, suggesting they are overrepresented among Subway's consumers. Gen X also demonstrates high affinity (index 202), while Gen Y has an affinity index of 84, indicating they are underrepresented.