Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the China and how they change over time
See what factors influence Subway performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the China
An analysis of Subway' competitors in the China
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Subway is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in China is at the 49th percentile, indicating a below average/lagging position. This suggests Subway captures less foot traffic compared to competitors. Performance peers in the same range include Dim Sum Here, 佐賀燒肉谷 (將軍澳中心), Bombay Dreams, 美滋鍋 Beauty in the Pot, 炭火燒肉 Korean Charcoal House 숯불집, and Khao San.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Subway has a significant presence in China, with 50 outlets in Beijing, 34 in Guangdong Province and 34 in Shanghai. This distribution highlights key markets for Subway within China, with Beijing having the highest concentration of outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
Subway's top competitors in China, based on cross-visitation, include Twelve Flavors (14.29%), The Coffee Academics (9.52%), and McDonald's (9.52%). This indicates that customers who visit Subway also frequent these establishments, suggesting potential areas for competitive focus.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Subway's peak traffic workload in China occurs between 10:00 AM and 6:00 PM, with the highest traffic around noon. This data suggests the need for increased staffing and resource allocation during these peak hours to ensure optimal customer service.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
Subway's consumer base in China shows a higher affinity among women (120 index) compared to men (86 index). Gen Y exhibits a very high affinity (194 index), suggesting they are significantly overrepresented among Subway customers. This data informs targeted marketing strategies.