Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Subway performance in the China and how they change over time
See what factors influence Subway performance in the China and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the China
An analysis of Subway' competitors in the China
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, showing a brand's share of foot traffic in the industry.
Subway in China is in the top 1%, a leading position. This signifies a strong market presence relative to peers like KFC and Starbucks, both also at the 99th percentile, indicating similar high market performance.
Outlet count indicates brand reach and accessibility, reflecting market penetration and growth potential.
Subway has the highest number of outlets in Beijing (89), followed by Guangdong Province (54) and Shanghai (47). These top three locations represent significant portions of Subway's presence in China, showcasing key regions for the brand.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategy and customer retention efforts.
Subway customers in China also frequently visit SUBWAY @HKU (32.5% cross-visitation), McDonald's (10%), and Twelve Flavors (7.5%). This indicates shared customer bases and direct competition among these brands.
Traffic workload analysis helps optimize staffing and resource allocation, improving customer service during peak hours.
Subway experiences peak traffic between 8:00 AM and 8:00 PM, with the highest workload around noon (46.79) and early afternoon. This data suggests optimizing staffing and resources during these hours to meet customer demand effectively.
Understanding consumer segments allows for targeted marketing, tailoring offerings to specific demographic groups.
Subway attracts more women (115 affinity index) than men (91 affinity index). Gen Y has a very high affinity (194 affinity index), indicating strong engagement with the brand. This suggests that marketing efforts should focus on attracting and retaining Gen Y customers.
