Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the China and how they change over time
See what factors influence Subway performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Aug – Oct 25
Subway is right in the middle
Sample of brands in the same percentile
An analysis of Subway' competitors in the China
An analysis of Subway' competitors in the China
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Subway's market performance is at the 46th percentile, indicating a below average/lagging position in China's Cafe & Restaurants industry. This suggests Subway has a smaller market share compared to its competitors. Performance peers in the same range include Feather & Bone, Beans, Sorabol, 無老鍋 (尖沙咀), Tulsi Indian Restaurant (Quarry Bay), and Dim Dim Sum Mong Kok.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Subway's top competitors in China, based on cross-visitation, are McDonald's and KFC, both with a 9.52% cross-visitation rate. Other competitors include Yakiniku BBQ, Ying Kee Wonton Noodles, and 怡趣 CHEERFUL, each with a 4.76% cross-visitation rate. This indicates that customers who visit Subway also frequently visit McDonald's and KFC.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Subway's peak traffic workload in China occurs between 7:00 and 21:00, with the highest traffic workload between 9:00 and 19:00. The lowest traffic workload is between 0:00 and 6:00. This data helps Subway optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Subway's customer base in China shows a higher affinity among women (122 index) compared to men (85 index). Gen Y (187 index) also shows a high affinity. This suggests that Subway is particularly appealing to women and Gen Y consumers in China.