Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Georgia and how they change over time
See what factors influence Subway performance in the Georgia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Georgia
An analysis of Subway' competitors in the Georgia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Subway is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Georgia is at the 50th percentile, indicating an average market position. This means Subway's foot traffic is on par with the median within the Cafe & Restaurants industry. Performance peers in the same percentile range include Coffeeshop Company, ALFREDO, BigChefs Batumi, Sazandari, Edem, and Minimalist.
Outlet count indicates brand reach and market presence. More outlets can mean greater accessibility for customers and increased brand visibility.
Subway has a limited number of outlets in Georgia, with 2 in Imereti, 2 in Shida Kartli, 1 in Autonomous Republic of Adjara, and 1 in Samtskhe-Javakheti. This distribution shows a concentrated presence in certain regions, with opportunities for expansion in others.
Identifying key competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals which brands attract similar customer segments.
Subway's top competitors in Georgia, based on cross-visitation, are Dunkin' (25.45%), Wendy's (23.64%), McDonald's (14.55%), and Luca Polare ლუკა პოლარე (7.27%). This indicates that customers who visit Subway also frequently visit these fast-food and cafe chains.
Traffic workload by hour reveals peak and off-peak times. This helps optimize staffing, manage inventory, and tailor promotions to maximize efficiency and sales.
Subway's traffic workload in Georgia peaks between 14:00 and 20:00, with the highest traffic at 20:00 (47.88%). Traffic is lowest between 0:00 and 7:00. This data suggests the need for increased staffing and resource allocation during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights help tailor messaging and positioning for maximum impact.
Subway's customer base in Georgia shows a high affinity for women (82%) and Gen Y (158%). This suggests that Subway is more popular among these demographics compared to the average consumer. Marketing efforts could be tailored to appeal to these segments.