Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Starbucks performance in the Malta and how they change over time
See what factors influence Starbucks performance in the Malta and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Malta
An analysis of Starbucks' competitors in the Malta
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Starbucks is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Starbucks in Malta has a Market Performance percentile of 96, placing it in the leading position (top 4%). This indicates a strong market presence compared to its peers. The performance peers in the same percentile are La Valette Club, TRIBE Malta, La Maltija, SOTTOZERO - The Gelato Factory, Balzunetta, Casa Vostra. This also show negative delta of -2 which means declain of market share.
Customer Satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. It identifies areas for service improvement.
Starbucks' overall CSAT in Malta is 70%, a decrease of 5.4 percentage points year-over-year, indicating a potential decline in customer sentiment. The Northern Region has the highest CSAT at 82% (decreasing 4.3pp), while the Central Region shows the lowest at 53% (decreasing 11.3pp). South Eastern Region at 77% is the only with positive growth 2.4pp.
Average Check is vital for understanding spending habits and revenue trends, informing pricing strategies and identifying growth opportunities.
The overall Average Check for Starbucks in Malta is 7.5 EUR, an increase of 3.4% year-over-year, suggesting customers are spending slightly more per visit. The South Eastern Region has the highest Average Check at 8 EUR, while the Central Region has the lowest at 7.1 EUR. Northern Region has 7.2 EUR Average Check.
Outlet count indicates market reach and brand presence. Monitoring distribution helps optimize expansion and assess competitive saturation.
Starbucks has the most outlets in the Central Region (6), followed by the Northern Region (4), South Eastern Region (3), Southern Region (2), and Gozo Region (1). The distribution of outlets highlights Starbucks' strategic focus on the Central Region in Malta.
Competitor analysis reveals market dynamics and customer preferences, enabling strategic positioning and differentiation to gain a competitive edge.
The top competitors of Starbucks in Malta, based on cross-visitation, are Costa Coffee (12.09%), McDonald's (4.40%), Al Ponte Restaurant & Pizzeria (4.40%), Fortizza (4.40%), and Zero Sei Trattoria (3.30%). Costa Coffee is the most frequently visited by Starbucks customers.
Traffic workload reveals peak hours, enabling optimized staffing, resource allocation, and targeted marketing to enhance customer experience.
Starbucks in Malta experiences peak traffic between 11 AM and 6 PM, with the highest workload around 12 PM (56.93%). Traffic is minimal between midnight and 6 AM. This indicates that Starbucks is busiest during typical lunch and afternoon hours.
Understanding consumer segments allows tailoring marketing strategies and product offerings, maximizing engagement and brand affinity for different demographics.
Women have a higher affinity (107%) for Starbucks compared to men (95%) in Malta, both with delta 6.84% and -5.47% accordingly. Gen X shows a high affinity (186%), while Gen Y (76%) and Gen Z (74%) are under-indexed. Starbucks is especially popular among Gen X, while less popular among Gen Y and Z.