Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Costa Coffee performance in the Malta and how they change over time
See what factors influence Costa Coffee performance in the Malta and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Costa Coffee' competitors in the Malta
An analysis of Costa Coffee' competitors in the Malta
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Costa Coffee is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reflects brand strength and customer preference within the Cafe & Restaurants industry, impacting strategic decisions.
Costa Coffee holds a leading position in Malta's Cafe & Restaurants industry, ranking in the top 2% (98th percentile). This high percentile indicates a strong competitive advantage and significant customer preference compared to peers such as Malta, Singita Miracle Beach, Coffee Circus, one80, Munchies and Fontanella.
CSAT is crucial for understanding customer loyalty and identifying areas for service improvement to drive repeat business and positive word-of-mouth.
Costa Coffee's overall customer satisfaction (CSAT) in Malta is 63%, a decrease of 11.3 percentage points year-over-year. CSAT varies by region: Northern Region (78%), Central Region (58%), Southern Region (57%), and South Eastern Region (43%). This indicates a need to address declining satisfaction, especially in the Central and South Eastern regions.
Average check reveals customer spending habits and influences revenue strategies, menu pricing, and promotional offers to optimize profitability.
Costa Coffee's average check in Malta is EUR 7.7, a 10.4% decrease year-over-year. The Southern Region has the highest average check (EUR 8.3), while the Northern Region has the lowest (EUR 7.1). Stagnant growth across regions suggests focusing on strategies to increase customer spending.
Outlet count indicates market presence and expansion, directly affecting accessibility and brand visibility, driving overall business growth.
Costa Coffee has a varying number of outlets across Malta's regions: Central Region (5 outlets), Northern Region (4), South Eastern Region (3), Southern Region (2), and Gozo Region (1). This distribution indicates a concentrated presence in the Central Region, suggesting potential for expansion in under-served regions.
Competitor analysis identifies key rivals and customer overlaps, guiding competitive strategies and revealing opportunities for market share expansion.
Costa Coffee's top competitors in Malta, based on cross-visitation, are Starbucks (11.83%), McDonald's (5.38%), Surfside (5.38%), Burger King (4.30%), and Kups Malta (4.30%). Starbucks shows a strong overlap in customer base, suggesting a need to differentiate Costa Coffee's offerings and customer experience.
Understanding peak traffic hours allows for efficient staffing and resource allocation, optimizing service speed and customer experience during busy periods.
Costa Coffee in Malta experiences peak traffic between 10 AM and 6 PM, with the highest workload around 11 AM to 12 PM (54.12% and 53.69% respectively). The early morning hours also show significant traffic, especially at 7 AM-9 AM. This data enables optimized resource management based on hourly demand.
Understanding consumer segments is key to tailoring marketing efforts, optimizing product offerings, and positioning the brand effectively.
Costa Coffee's consumer base in Malta shows a skew towards women (affinity index of 87) and over-representation of Gen X (affinity index of 151) compared to an average consumer. Gen Y (86) and Gen Z (78) are under-indexed. Marketing should leverage Gen X affinity and address the lower engagement from Gen Y and Z.