Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sprig + Fern performance in the New Zealand and how they change over time
See what factors influence Sprig + Fern performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sprig + Fern' competitors in the New Zealand
An analysis of Sprig + Fern' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Sprig + Fern is in the lower 40% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sprig + Fern's market performance is in the lower 40%, indicating a below average market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Daily Bread, Rice Rice Baby, Dixie Browns, bb.q CHICKEN, Goode Brothers Sylvia Park, and Sankalp Restaurant - The Taste of India.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term growth.
Sprig + Fern boasts a high overall customer satisfaction of 96%, a 2.8 percentage point increase year-over-year. Tasman and Wellington show high satisfaction (97%), while Nelson has a lower score (89%) with a decrease. This suggests strong customer loyalty overall, with regional variations needing attention.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Sprig + Fern is 34.2 NZD, a 14.1% decrease year-over-year. Wellington has the highest average check (37.5 NZD), while Nelson's is lower (27.5 NZD). The decrease suggests customers are spending less per visit, warranting investigation into pricing or menu changes.
Outlet count indicates market reach and brand presence, influencing accessibility and customer acquisition.
Sprig + Fern has the most outlets in Tasman (5), followed by Nelson and Wellington (4 each), and Canterbury (1). This distribution highlights the brand's stronger presence in Tasman, Nelson and Wellington, with room for expansion in other regions like Canterbury.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Sprig + Fern, based on customer cross-visitation, include The Stables Tavern & Restaurant, Yaza! Cafe Bar & Venue, The Vic Public House, Charley Noble, and Joe's Garage, each with a cross-visitation rate of 4.65%. This indicates shared customer bases and potential areas for differentiation.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Sprig + Fern experiences peak traffic workload between 16:00 and 18:00, with the highest workload at 17:00 (62.14%). Traffic is minimal before 10:00 and after 22:00. This data helps optimize staffing and resource allocation to meet customer demand during peak hours.
Understanding consumer segments enables targeted marketing and personalized customer experiences.
Women show a high affinity (78%) towards Sprig + Fern, while men are over-represented with an affinity index of 120. Gen X (303) and Gen Z (270) also show high affinity. This suggests that marketing efforts should consider the preferences and behaviors of these key demographic groups.