Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Sprig + Fern performance in the New Zealand and how they change over time
See what factors influence Sprig + Fern performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sprig + Fern' competitors in the New Zealand
An analysis of Sprig + Fern' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sprig + Fern is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, reflecting competitive strength and customer preference in the industry.
Sprig + Fern, with a market performance of 98, is a leading brand in the Cafe & Restaurants industry in New Zealand. This percentile indicates a strong market presence. Competitors in the same percentile range include Breeze Indian Restaurant, Aroy Thai Eatery, Fat Puku's Smashed Burgers, The Olive Kitchen and Bar, Titirangi, Winnie Bagoes, and Duck Island Ice Cream.
Customer satisfaction reflects brand loyalty and service quality, influencing customer retention and positive word-of-mouth, driving revenue growth.
Sprig + Fern shows a high overall customer satisfaction (CSAT) of 95%, a significant increase of 6.6 percentage points year-over-year. Wellington shows a CSAT of 95%, Nelson 94%, and Tasman 94%. Customer satisfaction peaked in July 2025 at 100%, and hit a low of 89.06% in June 2025, indicating areas for service consistency improvement.
Average check reveals customer spending habits, providing insights into menu pricing effectiveness and potential upselling opportunities.
Sprig + Fern's overall average check is 34.1 NZD, a decrease of 12.3% year-over-year. By location, Tasman has the highest average check at 40 NZD, followed by Wellington at 35 NZD, and Nelson at 25 NZD. The average check remained relatively stable between May and July 2025.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and growth potential within various regions.
Sprig + Fern has the most outlets in Tasman (5), followed by Nelson and Wellington (4 each), and Canterbury (1). This distribution suggests a strong presence in Tasman and a need for potential expansion in Canterbury.
Identifying key competitors helps refine strategies, understand market share dynamics, and capitalize on opportunities for differentiation and growth.
Sprig + Fern's top competitors, based on customer cross-visitation, are Toad Hall (6.78%), Joe's Garage (5.08%), Coastal Cafe (coffee cart) (3.39%), The Old Bailey (3.39%), and Kohatu Flat Rock Cafe (3.39%). This indicates customer preferences and opportunities for targeted marketing.
Traffic workload analysis helps optimize staffing, manage resources efficiently, and improve customer experience during peak and off-peak hours.
Sprig + Fern experiences peak traffic workload between 15:00 and 18:00, with the highest workload at 17:00 (61.32%). Traffic is minimal between 0:00 and 9:00. This data enables staffing optimization during peak hours.
Analyzing consumer segments by gender/generation enables targeted marketing strategies/positioning. Affinity insights inform resource allocation for higher ROI.
Women (78%) are over-represented in Sprig + Fern's customer base (negative delta), while men are also over-represented with an affinity index of 118%. Gen X (348%) and Gen Z (209%) exhibit high affinity, with Gen X showing the higher over-representation among Sprig + Fern's customers.