Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Soul performance in the United States and how they change over time
See what factors influence Soul performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Soul' competitors in the United States
An analysis of Soul' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Soul is in the lower 24% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Soul's market performance is in the lower 24%, indicating a below average market standing. This means Soul captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Morning House Korean BBQ, Amazonas, Lakefront Brewery, Tuscan Tavern & Grill, La Fonda Sports Bar, and Peppers Indian Cuisine.
Identifying key competitors helps refine strategies. Understanding cross-visitation patterns reveals shared customer base and competitive landscape.
The top competitors for Soul, based on customer cross-visitation, are Popeyes Louisiana Kitchen (9.09%), Down South Texas BBQ (9.09%), Mama’z Soul Kitchen (6.06%), Seed to Soul Food (6.06%), and Chick-fil-A (6.06%). This indicates that customers who visit Soul also frequent these establishments.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform tailored campaigns and product positioning.
Soul's customer base shows a higher affinity among women (index 108) and a lower affinity among men (index 92). Gen Z shows a high affinity (index 187), Gen Y also shows high affinity (index 106), while Gen X is under-indexed (index 58).