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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sooyah Bistro performance in the Nigeria and how they change over time
See what factors influence Sooyah Bistro performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sooyah Bistro' competitors in the Nigeria
An analysis of Sooyah Bistro' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Sooyah Bistro is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sooyah Bistro's market performance is at the 49th percentile, indicating a below average/lagging position. This suggests the brand captures less foot traffic than most competitors. Peers in similar range: Yellow Chilli, Regal Delicacy, Slim’s STEAKHOUSE, Truck Central, Ibro Fish.
Identifying key competitors allows strategic benchmarking. Understanding cross-visitation patterns helps refine marketing and customer acquisition strategies.
Burger King is the most cross-visited competitor (25%), suggesting a significant overlap in customer base. Ofadaboy, The Place Restaurant, The Hook Grill & Lounge and Ibile Foods each have 12.5% cross visitation.
Traffic workload by hour reveals peak times. Understanding traffic patterns allows for efficient staffing and resource allocation to optimize customer experience.
Sooyah Bistro experiences peak traffic between 11 AM and 8 PM, with the highest workload around 7 PM (60.63%). Traffic is minimal in the early morning hours, suggesting a need to optimize staffing based on these peak and off-peak periods.
Analyzing consumer segments informs targeted marketing. Understanding gender and generational affinity helps tailor messaging and product offerings for maximum impact.
Women are overrepresented (122 affinity index) among Sooyah Bistro's consumers, while men are underrepresented (88 affinity index). Gen Y demonstrates a high affinity (162 affinity index), suggesting they are a key demographic for the brand.