Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence So Coffee performance in the Romania and how they change over time
See what factors influence So Coffee performance in the Romania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of So Coffee' competitors in the Romania
An analysis of So Coffee' competitors in the Romania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
So Coffee is in the lower 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
So Coffee is in the lower 23% of brands, indicating a below average market performance. This suggests a need to improve its competitive standing. Performance peers in the same percentile range include ChefBox, Beach Caffe, Rainbowls, Shaorma coressy Galați, Gastro Local Mihaela Bulboaca, and Apolodor By Danube.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategies to enhance customer retention and acquisition.
The top competitors for So Coffee, based on cross-visitation, are Cafeteca (14.29%), Klandestin Pub (7.14%), Mesopotamia (7.14%), Corsaru' (7.14%), and Popasul Castelului (7.14%). Cafeteca is the most frequently visited alternative by So Coffee's customers, suggesting it poses the greatest competitive threat.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing revenue.
So Coffee experiences peak traffic workload between 8 AM and 1 PM, with the highest workload at 12 PM (47.57%). Traffic gradually decreases throughout the afternoon and evening. The lowest traffic workload occurs between 12 AM and 4 AM, indicating minimal activity during these hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to resonate with specific demographic groups.
Women are overrepresented among So Coffee's consumers (affinity index 109), while men are underrepresented (affinity index 92). Gen Y exhibits a high affinity (affinity index 139), whereas Gen X is under-indexed (affinity index 83). This suggests that So Coffee is particularly appealing to Gen Y women.