Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Sierra Cafe performance in the New Zealand and how they change over time
See what factors influence Sierra Cafe performance in the New Zealand and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sierra Cafe' competitors in the New Zealand
An analysis of Sierra Cafe' competitors in the New Zealand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sierra Cafe is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Sierra Cafe holds a leading market performance at the 97th percentile. This places Sierra Cafe in the top 3% of brands, indicating a strong competitive position. Performance peers include Rollickin Gelato, LJ's, Lush Cafe & Gelato, Incredible India Restaurant and Bar, Indreni Nepalese and Indian Restaurant, and &SUSHI.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, recommendations, and business growth for Sierra Cafe in New Zealand.
Sierra Cafe demonstrates strong customer loyalty with an overall CSAT of 86%, a 3.5 percentage point increase year-over-year. In Auckland, CSAT stands at 83%, reflecting consistent positive experiences in a major location.
Average check reveals how much customers spend per visit, impacting revenue and profitability. It guides pricing strategies for Sierra Cafe in New Zealand.
The overall average check for Sierra Cafe is 21.9 NZD, showing a decrease of 24.9% year-over-year. Auckland's average check is 24.3 NZD. This indicates a need to analyze factors affecting spending per customer.
Number of outlets indicates market presence. More outlets can signify brand accessibility and market share in New Zealand’s Cafe & Restaurants sector.
Sierra Cafe has a total of 16 outlets. Auckland leads with 13 outlets, followed by Wellington with 2, and Waikato with 1. This shows a strong concentration in Auckland and opportunities for expansion.
Competitor analysis helps refine strategies. Knowing key competitors and customer overlap is vital for Sierra Cafe in New Zealand’s competitive market.
Sierra Cafe's top competitors include McDonald's (17.5% cross-visitation), HELL Pizza (12.5%), The Coffee Club (10%), Columbus Coffee (7.5%), and Honey Cafe (5%). This cross-visitation data highlights key competitive overlaps and opportunities for differentiation.
Traffic workload patterns show peak hours, guiding staffing, promotions, and resource allocation. Understanding customer flow helps optimize efficiency.
Sierra Cafe's peak traffic workload occurs between 9 AM and 1 PM, with the highest point at 11 AM (60.77). Traffic gradually decreases in the afternoon. This shows the need to optimize staffing and promotions during peak hours.
Understanding consumer segments ensures marketing relevance. Targeting consumer segments by gender and generation allows for personalized strategies.
Women are over-represented (Affinity Index 105) among Sierra Cafe's consumers, while men are under-represented (Affinity Index 96). Gen X shows a high affinity (Affinity Index 464). This data highlights potential for targeted marketing strategies.