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Managing Partner, Global Business Development
See what factors influence Shila Fast Food performance in the Iran and how they change over time
See what factors influence Shila Fast Food performance in the Iran and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shila Fast Food' competitors in the Iran
An analysis of Shila Fast Food' competitors in the Iran
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Shila Fast Food is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand strength, reflecting customer preference and competitive edge in the cafe & restaurant industry.
Shila Fast Food, with a market performance percentile of 99 in Iran's cafe & restaurant sector, is a leading brand. This high percentile indicates a significant share of foot traffic compared to its competitors. Performance peers such as Rag Rug Cafe Pizzeria, Mozaffari Traditional Restaurant, Orkideh restaurant, Lamiz coffee, VIP Restaurant, and Majara Cafe share a similar high market position.
Customer satisfaction reveals loyalty and brand perception, directly impacting retention and future growth in the competitive market.
Shila Fast Food's overall customer satisfaction (CSAT) is 66%, down 16 percentage points year-over-year. This decrease suggests a potential decline in customer perception. In Tehran Province, CSAT is also 66%, reflecting the overall trend. Monitoring and addressing the factors causing this decline are crucial for regaining customer loyalty and improving brand image.
Average check reflects spending per customer, crucial for revenue insights and pricing strategy optimization within the restaurant sector.
The overall average check for Shila Fast Food is 2.3M IRR, a decrease of 12.3% year-over-year. This indicates that customers are spending less per visit. In Tehran Province, the average check is also 2.3M IRR, with no growth. Understanding the reasons behind this decline, such as menu pricing or customer preferences, is important for strategic adjustments.
Outlet count indicates brand reach and expansion, showcasing market presence and growth potential within the cafe & restaurant industry.
Shila Fast Food has 51 outlets in Tehran Province. This number reflects their established presence in the region. Maintaining or expanding the number of outlets can further solidify their market position and accessibility to customers.
Identifying key competitors helps refine strategies, benchmark performance, and understand customer choices within the cafe market.
Shila Fast Food's top competitors based on customer cross-visitation are Gelato House (14%), Meykhosh (10%), Senso Restaurant (8%), sib 360 (8%), and Orkideh restaurant (6%). Analyzing these competitors' offerings and customer base can provide insights for improving Shila Fast Food's competitive strategy and attracting more customers.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to maximize customer satisfaction.
Shila Fast Food experiences peak traffic workload between 10:00 AM and 11:00 PM, with the highest workload around 8:00 PM, 9:00 PM, 10:00 PM and 11:00 PM. The lowest traffic is between 1:00 AM and 8:00 AM. Allocating staff and resources to match these peak hours can improve customer service and operational efficiency.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand relevance for different demographic groups.
Shila Fast Food's customer base shows a slight over-representation of women, with an affinity index around 101, compared to men (affinity index around 99). Among generations, Gen X is significantly over-represented, showing an affinity index of 450. This means that Shila Fast Food is highly popular among the Gen X demographic.