Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Shangri-La performance in the Malaysia and how they change over time
See what factors influence Shangri-La performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Shangri-La' competitors in the Malaysia
An analysis of Shangri-La' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Shangri-La is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength and customer preference in the industry. It guides strategies for growth and maintaining a leading edge.
Shangri-La's market performance is at the 97th percentile, indicating a leading position. This means Shangri-La outperforms 97% of Cafe & Restaurants brands in Malaysia. Performance peers in the same percentile include Lauk, Restoran Thai Nyonya BBQ, Ara Damansara, Darsa Fried Chicken Alor Setar, Cat Cafe Puchi Marry IOI City Mall, Flat 18, Jisoo Korean Fried Chicken ITCC.
CSAT reflects customer loyalty and brand perception. High satisfaction scores often correlate with repeat business and positive word-of-mouth referrals.
Shangri-La's overall customer satisfaction is 85%, a 20.1pp increase year-over-year. Sabah shows the highest CSAT at 95%, followed by Penang at 80% and Kuala Lumpur at 76%. The CSAT trend decreased from 92.86% in May to 77.08% in July 2025.
Average check indicates customer spending habits and revenue potential. Monitoring it helps optimize pricing strategies and identify upselling opportunities.
Shangri-La's overall average check is 195.60 MYR, up 25.1% year-over-year. Sabah has the highest average check at 217.80 MYR. The average check decreased from 205.33 MYR in June to 166.47 MYR in July 2025.
Outlet count signifies brand reach and market presence. Expansion strategies rely on understanding outlet distribution and performance across regions.
Shangri-La has 7 outlets in Sabah, 4 in Penang, and 3 in Kuala Lumpur. Sabah represents the highest concentration of Shangri-La's outlets within Malaysia.
Identifying key competitors is crucial for strategic positioning. Analyzing cross-visitation patterns reveals shared customer bases and competitive pressures.
Shangri-La's top competitors based on customer cross-visitation are BaBa Phang (16.67%), Dome Restaurant (9.26%), Tina’s Kitchen (9.26%), McDonald's (7.41%) and A&W (5.56%). BaBa Phang sees the highest overlap in customer visits.
Understanding traffic patterns informs staffing and resource allocation. Optimizing operations during peak hours enhances customer experience and maximizes revenue.
Shangri-La experiences peak traffic between 12:00 and 21:00, with the highest workload around 20:00 (58.03). Traffic is minimal between 0:00 and 6:00.
Understanding consumer demographics allows targeted marketing and positioning. Tailoring strategies to resonate with specific segments enhances engagement and brand loyalty.
Shangri-La has a high affinity with women (Index 90) and even higher affinity with men (Index 108). Gen X are overrepresented (Index 163), while Gen Y (Index 92) and Gen Z (Index 27) are underrepresented.