Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Segafredo performance in the Italy and how they change over time
See what factors influence Segafredo performance in the Italy and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Segafredo' competitors in the Italy
An analysis of Segafredo' competitors in the Italy
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Segafredo is in the top 10% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Segafredo's Market Performance is at the 90th percentile, indicating a leading position. This shows strong market standing versus competitors like Osteria da Ugo, Al Porticciolo, Al Vintiset pizzeria &, Ristorante Grotta Marinara, Bar Taqueria Puerta Del Sol, and FAM which all share this position.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness.
Segafredo has multiple outlets across Italy. Emilia-Romagna leads with 5 outlets. Friuli – Venezia Giulia, Lombardy, Piedmont, Tuscany, and Liguria have 3 each. Lazio and Umbria have 2, while Sicily and Abruzzo each have 1. This distribution indicates varied regional market presence.
Competitor analysis reveals market dynamics, aiding strategic positioning and competitive advantage development.
Segafredo's top competitors based on cross-visitation include McDonald's (14.81%), Autogrill (14.81%), Mondo Del Pane (7.41%), Mare Blu Torino di Sangro (7.41%), and Gelateria Copa De Dora (7.41%). This identifies key brands competing for the same customer base.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation for better service.
Segafredo's peak traffic hours are between 8 AM and 6 PM, with the highest workload around 10 AM-12 PM (55.36% and 54.98% respectively). Traffic gradually decreases after 6 PM, reaching its lowest point between 1 AM and 4 AM. This highlights the need for resources during peak times.
Consumer segments pinpoint key demographics, guiding marketing and positioning strategies based on audience affinity.
Women show high affinity (62%) while Men (131%). Gen X demonstrates a strong presence (181%), Gen Y shows a lower affinity (26%), and Gen Z exhibits the highest affinity (339%). This suggests targeted marketing to leverage these preferences.