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Managing Partner, Global Business Development
See what factors influence Scoops performance in the India and how they change over time
See what factors influence Scoops performance in the India and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Scoops' competitors in the India
An analysis of Scoops' competitors in the India
In Cafés & Restaurants
·Jun – Aug 25
Scoops is in the top 3% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals a brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Scoops holds a leading position at the 97th percentile, indicating it captures a significant share of customer visits compared to its competitors in India's Cafe & Restaurants industry. Scoops outperforms most peers. Peers K T C, NAATI TIFFIN ROOM (NTR), Rajdhani Dhaba, Keshariya Junction, Hayat Restaurant, Mayur Pan House are in the same range.
Customer satisfaction (CSAT) is crucial for brand loyalty, indicating how well a brand meets customer expectations and drives repeat business.
Scoops' overall CSAT is 48%, a decrease of 32.1 percentage points year-over-year. The CSAT in Telangana is 45%, reflecting a similar downward trend. This suggests a decline in customer satisfaction, requiring investigation and potential service improvements to regain customer approval.
Identifying top competitors informs strategic positioning and helps understand competitive dynamics in the market.
Scoops' top competitors, based on customer cross-visitation, include KFC (6.35%), Nova Akhol (4.76%), Paradise Biryani (4.76%), Pista House (4.76%), and Mehfil Restaurant (4.76%). These brands capture customers who also visit Scoops, suggesting potential competitive overlap.
Understanding consumer segments enables targeted marketing, ensuring messaging resonates with specific demographics for improved engagement.
Scoops' customer base has a high affinity with women (91) and men (103) indicating almost equal representation. Gen X segment shows a high affinity index (143), while Gen Y (92) and Gen Z (70) segments are under-indexed.