Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Sarita performance in the El Salvador and how they change over time
See what factors influence Sarita performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Sarita' competitors in the El Salvador
An analysis of Sarita' competitors in the El Salvador
In Cafés & Restaurants
·Jun – Aug 25
Sarita is in the top 5% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Sarita's market performance is in the top 5% (95th percentile), indicating a leading position in El Salvador's Cafe & Restaurants industry. This high percentile suggests strong brand preference and competitive advantage compared to its peers. Performance peers include Salsa Y Curtido, Sushi King, Sunset by Yessenia, Restaurante Royal, La Fogata Roasts, and La Querencia, all within the same percentile range.
Customer satisfaction reflects customer happiness, directly impacting brand loyalty, repeat purchases, and positive recommendations.
Sarita's overall customer satisfaction (CSAT) is 59%, a significant decrease of 41.2 percentage points year-over-year. In San Salvador, the CSAT is 50%, also down by 50 percentage points. This decline indicates a potential issue requiring attention to improve customer experiences.
Number of outlets reflects brand reach and accessibility, influencing market penetration and overall brand visibility.
Sarita has 34 outlets in San Salvador, representing the largest concentration. Other locations include San Miguel (12), La Libertad (8), and Santa Ana (7). This distribution provides insights into market coverage and potential areas for expansion.
Competitor analysis guides strategic positioning, revealing market share dynamics and opportunities for differentiation and growth.
Sarita's top competitors, based on customer cross-visitation, are Mister Donut (40%), Pizza Hut (30%), La Neveria (30%), Pollo Campero (20%), and Pollo Campestre (20%). This data highlights key players competing for the same customer base.
Traffic workload shows peak hours, optimizing staffing, marketing, and promotions for enhanced customer experience.
Sarita experiences peak traffic workload between 11 AM and 5 PM, with the highest at 48.76% at 2 PM. Understanding these peak times helps optimize resource allocation and customer service.
Consumer segments by Gender and Generation are crucial for targeted marketing, shaping tailored campaigns and product positioning.
Sarita's customer base shows a high affinity for women, with 79% affinity. Affinity index for men is 111%. Gen X also shows a high affinity, with 379% affinity. These affinity insights inform targeted marketing and personalized experiences.