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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sarita performance in the El Salvador and how they change over time
See what factors influence Sarita performance in the El Salvador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sarita' competitors in the El Salvador
An analysis of Sarita' competitors in the El Salvador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Sarita is in the lower 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sarita's MARKET PERFORMANCE is in the lower 15%, indicating a critically low market standing. This means Sarita captures a smaller share of customer visits compared to its competitors in El Salvador's Cafe & Restaurants industry. Performance peers in a similar range include El Limon Restaurante & Aventuras, Restaurante Hotel Bahía del Sol, Kamakura, Pupusería El Triángulo, Relajo Cocina Salvadoreña, and Nómada.
Customer satisfaction (CSAT) reflects customer happiness. High CSAT scores often correlate with increased loyalty and positive word-of-mouth referrals.
Sarita's overall CSAT is 65%, a significant decrease of 31.8 percentage points year-over-year. However, San Salvador shows a high CSAT of 91%, despite a decrease of 4.5 percentage points. This suggests customer satisfaction varies significantly by location, with San Salvador being a relative bright spot.
Outlet count indicates brand reach. Tracking outlet distribution helps assess market penetration and expansion effectiveness across regions.
Sarita has a total of 68 outlets in El Salvador. The majority (34) are located in San Salvador, indicating a strong presence in the capital. San Miguel has 11 outlets, La Libertad has 9, Santa Ana has 6, and Usulután has 4. Sonsonate, San Vicente, La Paz, Chalatenango and Cuscatlán each have 1 outlet.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns informs strategies to attract customers from competing brands.
Sarita's top competitors based on cross-visitation are La Neveria (33.33%), La Tecleña (22.22%), Mister Donut (22.22%), and China Wok (22.22%). Xochikalko Restaurante has a cross-visitation of 11.11%. This indicates that customers who visit Sarita also frequently visit these establishments.
Traffic workload reveals peak hours. Understanding customer traffic patterns enables efficient staffing and targeted promotions during busy periods.
Sarita experiences peak traffic workload between 11:00 AM and 5:00 PM, with the highest workload occurring around 4:00 PM (49.97) and 5:00 PM (49.63). Traffic is significantly lower during early morning hours, with minimal activity between 6:00 AM and 8:00 AM.
Consumer segments inform targeted marketing. Understanding gender and generational preferences enables tailored campaigns and product positioning.
Sarita's customer base shows a high affinity towards women (78%), suggesting they are overrepresented compared to the average consumer. Men are also represented (115%). Gen X also shows a high affinity (398%).