Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence San Paolo performance in the Brazil and how they change over time
See what factors influence San Paolo performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of San Paolo' competitors in the Brazil
An analysis of San Paolo' competitors in the Brazil
In Cafés & Restaurants
·Jun – Aug 25
San Paolo is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
San Paolo's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Brazil. This strong market standing signifies high customer preference compared to peers like Restaurante Paulista Centro Contagem and others.
Customer satisfaction (CSAT) reflects brand perception. Higher CSAT often correlates with better brand loyalty and positive word-of-mouth, boosting revenue.
San Paolo's overall CSAT is 75%, a 2 percentage point increase year-over-year. The Southeast region leads with 87%, while the North region shows the largest growth (12.4pp). This shows positive customer sentiment, but regional variations suggest focus on the Northeast.
Outlet count indicates market reach and growth potential. Expanding outlets typically increases brand visibility and customer access.
San Paolo has 42 outlets in the Northeast region, making it the dominant region for the brand. The North region has 6 outlets, while the Southeast has 3. Distribution is concentrated in the Northeast.
Analyzing competitors reveals market dynamics and customer preferences. This informs strategic positioning and differentiation for sustained competitive advantage.
San Paolo's top competitors based on cross-visitation include Outback Steakhouse (5.05%), McDonald's (4.55%), and Coco Bambu (4.55%). This highlights the competitive landscape and potential areas for San Paolo to differentiate its offerings.
Traffic workload analysis shows peak hours. Optimizing staffing, promotions, and services to match demand maximizes efficiency and customer experience.
San Paolo experiences peak traffic workload between 10 AM and 10 PM, with the highest activity around 5 PM. Traffic significantly decreases after 10 PM, with minimal activity between midnight and 9 AM. Optimize staffing based on peaks.
Understanding segments allows tailoring marketing. Affinity indexes show over/under representation, guiding better engagement and strategic positioning.
Women (112) are over-represented in San Paolo's consumer base. Men (89) are under-represented. Gen Z (427) shows a very high affinity, while Gen X (47) and Gen Y (38) are under-indexed. San Paolo appeals to Gen Z.