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Managing Partner, Global Business Development
See what factors influence Salzbäcker in performance in the Germany and how they change over time
See what factors influence Salzbäcker in performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Salzbäcker in' competitors in the Germany
An analysis of Salzbäcker in' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Salzbäcker in is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates a brand's share of foot traffic, revealing competitive strength and customer preference within the industry.
Salzbäcker in holds a leading market performance at the 98th percentile. This positions them as a top performer, indicating strong customer preference compared to competitors. Performance peers in the same percentile range include STEAK- UND PFANNKUCHENHAUS "Zum Alten Salzspeicher", Schnitzel-Kaiser Biergarten, Störtebeker Steakhaus Büsum GbR, La Baita, Yedo and Del Rio.
Customer satisfaction (CSAT) is a key performance indicator, reflecting customer happiness and loyalty, crucial for repeat business and positive word-of-mouth.
Salzbäcker in's overall CSAT is 87%, reflecting generally positive customer sentiment. However, there has been a decrease of 5.6 percentage points year-over-year. The CSAT in Lower Saxony is also 87%, with a decrease of 6.2 percentage points, suggesting a regional area for focused improvements in customer experience.
Average check is a vital metric showing the average amount customers spend per transaction, influencing revenue and profitability analysis.
The overall average check for Salzbäcker in is 8.3 EUR, a 17.5% increase year-over-year. The average check in Lower Saxony is 8.3 EUR, with no change, suggesting potential for growth strategies to boost spending in this region.
Tracking the number of outlets indicates brand reach and expansion, reflecting growth strategy and market penetration capabilities.
Salzbäcker in has 13 outlets in Lower Saxony and 1 in Mecklenburg-Vorpommern. The distribution shows a strong presence in Lower Saxony, but limited coverage in Mecklenburg-Vorpommern, highlighting areas for potential expansion opportunities.
Identifying key competitors provides insights into the competitive landscape, aiding strategic positioning and differentiation efforts.
The top competitors for Salzbäcker in, based on cross-visitation, are McDonald's (12.35%), Junge Die Bäckerei. (8.64%), Soetebiers Dorfbäckerei (6.17%), Mälzer Brau- und Tafelhaus (4.94%) and Mc Gyros Tespe (3.70%). These brands represent the primary alternatives considered by Salzbäcker in's customers.
Analyzing traffic workload by hour reveals peak and off-peak times, optimizing staffing, inventory, and promotional strategies.
Traffic workload for Salzbäcker in peaks between 9 AM and 11 AM, reaching the highest point at 10 AM with a value of 54.64. There is minimal to no traffic between 8 PM and 5 AM, indicating the business is primarily active during daylight hours.
Understanding consumer segments allows for targeted marketing, tailoring products and services to specific demographic groups for better engagement.
Women have a higher affinity (110%) compared to men (94%). Gen X is overrepresented (149%), while Gen Y (79%) and Gen Z (63%) are underrepresented, indicating a strong affinity with older generations. This suggests targeted campaigns could focus on these segments to maximize effectiveness.