Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Salzbäcker in performance in the Germany and how they change over time
See what factors influence Salzbäcker in performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Salzbäcker in' competitors in the Germany
An analysis of Salzbäcker in' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Salzbäcker in is in the lower 32% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the cafe & restaurants industry.
Salzbäcker in ranks in the lower 32% of brands in Germany's Cafe & Restaurants sector, indicating a below average market performance. This suggests a need to improve its competitive standing. Performance peers in similar range: Da Gianni Tossens, Yanida, Wannseeterrassen Berlin, Mischbar, It's Mo, Blauths Streetfood & Meer.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Salzbäcker in's overall CSAT is 88%, a decrease of 4.1 percentage points year-over-year. In Lower Saxony, CSAT is also 88%, with a decrease of 4.6 percentage points. This indicates a potential decline in customer happiness, requiring investigation and improvement strategies.
Average check (AvgCheck) measures the average spending per customer, reflecting pricing strategy and customer purchasing behavior.
Salzbäcker in's overall average check is 8.3 EUR, a 17.5% increase year-over-year. In Lower Saxony, the average check is also 8.3 EUR. This suggests customers are spending more per visit, potentially due to price increases or changes in order habits.
Number of outlets indicates brand's market presence and expansion, influencing accessibility and overall revenue potential.
Salzbäcker in has 14 outlets in Lower Saxony and 1 in Mecklenburg-Vorpommern. The concentration in Lower Saxony suggests a strong regional presence, while the single outlet in Mecklenburg-Vorpommern may indicate a limited reach in that area.
Identifying competitors helps understand market dynamics, benchmark performance, and refine strategies for competitive advantage.
Salzbäcker in's top competitors based on customer cross-visitation are McDonald's (12.35%), Junge Die Bäckerei. (8.64%), and Soetebiers Dorfbäckerei (6.17%). This indicates that customers of Salzbäcker in also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Salzbäcker in experiences peak traffic between 9 AM and 11 AM, with the highest workload at 53.92% at 10 AM. Traffic starts increasing from 5 AM, peaking in the morning, and gradually decreasing after noon.
Understanding consumer segments enables targeted marketing, tailored product offerings, and improved customer engagement strategies.
Salzbäcker in's customer base shows high affinity towards women (97%) and over-representation of Gen X (149%). Gen Y (79%) and Gen Z (63%) are under-indexed, suggesting a lower affinity compared to the average consumer.