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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Royal Castle performance in the Trinidad And Tobago and how they change over time
See what factors influence Royal Castle performance in the Trinidad And Tobago and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Royal Castle' competitors in the Trinidad And Tobago
An analysis of Royal Castle' competitors in the Trinidad And Tobago
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Royal Castle is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, revealing competitive strength and customer preference in the cafe and restaurant industry.
Royal Castle holds a leading market performance at the 99th percentile, indicating it's in the top 1% of brands. This high percentile signifies a strong competitive position. Peers like Church's Texas Chicken, Subway, and McDonald's are in the same range.
Tracking the number of outlets indicates a brand's expansion and market reach, reflecting growth strategy and potential customer accessibility.
Royal Castle has multiple outlets across Trinidad and Tobago, with Tunapuna-Piarco having the highest number (5), followed by Sangre Grande and Tobago (2 each).
Identifying key competitors through cross-visitation helps understand market dynamics and competitive positioning, informing strategies to retain customers.
KFC is Royal Castle's top competitor, with 22.86% cross-visitation, followed by Rituals Coffee House (14.29%). Other notable competitors include Church's Texas Chicken, Starbucks and Mario's Pizzeria.
Traffic workload analysis helps optimize staffing and resource allocation by understanding peak hours and customer traffic patterns throughout the day.
Royal Castle experiences peak traffic between 10 AM and 8 PM, with the highest workload around 5 PM. Traffic is minimal between midnight and 8 AM.
Analyzing consumer segments by gender and generation enables targeted marketing strategies, optimizing engagement and brand resonance with specific groups.
Women are overrepresented (affinity index 120) among Royal Castle's consumers, while men are underrepresented (affinity index 85). Gen X shows high affinity (161), whereas Gen Y is under-indexed (67).