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Managing Partner, Global Business Development
See what factors influence KFC performance in the Trinidad And Tobago and how they change over time
See what factors influence KFC performance in the Trinidad And Tobago and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Trinidad And Tobago
An analysis of KFC' competitors in the Trinidad And Tobago
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand share, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
KFC holds a leading market performance position in Trinidad And Tobago, ranking in the top 1% within the Cafe & Restaurants industry. This high percentile indicates a strong brand presence and significant customer preference compared to competitors like Starbucks and Pizza Hut, both at the 99th percentile.
Customer satisfaction (CSAT) is vital for gauging customer loyalty and identifying areas for service improvement.
KFC's overall CSAT in Trinidad And Tobago is 40%, a decrease of 3.6 percentage points year-over-year. CSAT varies by location, with San Juan-Laventille showing a significant increase (73%), while Diego Martin shows a notable decrease (37%). This highlights the need for targeted service improvements in specific regions.
Outlet count indicates brand reach and market penetration across different geographic locations.
KFC's outlet distribution in Trinidad And Tobago is highest in Tunapuna-Piarco (12 outlets), followed by Couva-Tabaquite-Talparo (6). This distribution provides a view of KFC's physical presence and potential market coverage in various regions.
Identifying key competitors helps refine strategies and maintain a competitive edge by understanding customer choices.
KFC's main competitors in Trinidad And Tobago, based on customer cross-visitation, are Subway (10.88%), Pizza Hut (9.52%), and Starbucks (9.52%). Understanding these cross-visitation rates helps KFC tailor strategies to retain customers and attract those who visit competitors.
Traffic workload analysis identifies peak hours, informing staffing and resource allocation for operational efficiency.
KFC experiences peak traffic workload between 10:00 AM and 8:00 PM in Trinidad And Tobago, with the highest activity around 6:00 PM (67.78%). Understanding these peak hours allows for efficient staffing and resource allocation to meet customer demand.
Understanding consumer segments enables targeted marketing, optimizing product offerings and communication strategies.
KFC's consumer base in Trinidad And Tobago shows that Men are over-represented, with an affinity index of 124, while Women are under-represented, with an affinity index of 66. Among generations, Gen X has a high affinity (124), while Gen Z is under-indexed (67).