Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Roma Pizza performance in the Greece and how they change over time
See what factors influence Roma Pizza performance in the Greece and how they change over time
Available by subscription
Available by subscription
An analysis of Roma Pizza' competitors in the Greece
An analysis of Roma Pizza' competitors in the Greece
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Roma Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Roma Pizza holds a leading position with a percentile of 99 in Greece. This indicates a strong market presence and high customer preference compared to competitors like Tsachpinis, Lefkes, Kastani Beach Bar, Peskesi Greek Cuisine, Crios Beach Bar & Restaurant Paros and Grecos.
Customer satisfaction is vital as it reflects customer loyalty, affects brand reputation, and drives repeat business and positive word-of-mouth referrals.
Roma Pizza's overall customer satisfaction is 67%, a slight increase year-over-year. Satisfaction varies by location, with Macedonia and Thrace showing the highest satisfaction and growth, while Attica and Epirus and Western Macedonia show declines. Overall the values are in range from 65.12 to 69%.
Average check is crucial for revenue management; it indicates spending per customer, influencing profitability and informing pricing strategies.
The average check for Roma Pizza is 12.6 EUR, a decrease of 10.3% year-over-year. Macedonia and Thrace shows highest value with 13.7 EUR. This decrease suggests a need to analyze pricing and customer spending habits.
Outlet count indicates brand reach, market penetration, and expansion progress, reflecting growth and potential for increased revenue streams.
Roma Pizza has a total of 35 outlets. Most of them are located in Macedonia and Thrace (18) and Attica (12). This distribution shows a concentration of business in the northern regions and the capital area.
Competitor analysis reveals market dynamics, helping brands identify opportunities, refine strategies, and differentiate themselves to gain a competitive edge.
Roma Pizza's top competitors, based on cross-visitation, include Alcano (6.59%), Goody's Burger House (4.79%), Gyros Port (4.79%), Kantina ladokolla 2 (2.99%), and Mikel Coffee (2.99%). This shows customer preferences and potential partnership opportunities.
Analyzing traffic workload by hours helps optimize staffing, manage resources efficiently, and enhance customer experience during peak times.
Roma Pizza experiences peak traffic between 18:00 and 22:00, with a high during lunch hours(12:00-16:00). Traffic is minimal during night(0:00-7:00). Staffing and promotions should align with these trends.
Understanding consumer segments enables targeted marketing, tailored product offerings, and improved customer engagement, maximizing ROI and brand loyalty.
Roma Pizza has a high affinity with women (63% value label, -37.24 delta) and men (128% value label, 27.83 delta). Among generations, Gen X (130% value label, 30.08 delta) and Gen Z (108% value label, 8.28 delta) segments are more represented than Gen Y (87% value label, -12.81 delta). These insights can inform marketing strategies.