Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Roma Pizza performance in the Greece and how they change over time
See what factors influence Roma Pizza performance in the Greece and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Roma Pizza' competitors in the Greece
An analysis of Roma Pizza' competitors in the Greece
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Roma Pizza is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Roma Pizza's market performance is at the 62nd percentile in Greece's Cafe & Restaurants industry, indicating an average/above average market standing. This means Roma Pizza is ahead of many competitors in attracting customers. Performance peers in the same percentile range include "Garry's", the king of giros, Lartecono Davinci Gelato, Flocafe Espresso Room, Αέρηδες Μεζεδοπωλείο Πλάκα - Aerides Plaka, Oasis Restaurant Prasonisi, and Faros Seaside Bar.
Customer satisfaction reflects loyalty and predicts future growth. Tracking CSAT helps identify areas for service improvement.
Roma Pizza's overall customer satisfaction (CSAT) is 67%, a slight decrease of 0.1 percentage points year-over-year. Macedonia and Thrace show the highest CSAT at 70%, with a 6.1 percentage point increase. Attica has a CSAT of 57% with a significant decrease of 21.4 percentage points, while Epirus and Western Macedonia have the lowest CSAT at 45% with a decrease of 45.5 percentage points.
Average check indicates spending per customer, crucial for revenue analysis and pricing strategy optimization.
Roma Pizza's overall average check is 12.80 EUR, down 8.8% year-over-year. Macedonia and Thrace have the highest average check at 13.90 EUR, while Attica has an average check of 8.80 EUR. This suggests regional differences in customer spending habits.
Outlet count reflects brand reach and market presence, impacting accessibility and brand visibility.
Roma Pizza has 36 outlets in Greece. Macedonia and Thrace have the most outlets (19), followed by Attica (12). Thessaly and Central Greece, and Epirus and Western Macedonia each have 2 outlets, while Peloponnese, Western Greece and the Ionian have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Roma Pizza's top competitors, based on cross-visitation, are Alcano (6.25%), Gyros Port (4.55%), Goody's Burger House (4.55%), Kantina ladokolla 2 (2.84%), and Mikel Coffee (2.84%). This indicates that customers who visit Roma Pizza also frequent these establishments.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to meet demand.
Roma Pizza experiences peak traffic between 18:00 and 22:00, with the highest workload at 21:00 (53.99%). Traffic is minimal between 0:00 and 10:00. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messages to specific demographics.
Roma Pizza's customer base shows a higher affinity towards women (126 index) and Gen X (128 index). Gen Y (88 index) and Gen Z (96 index) are under-indexed, suggesting a lower affinity compared to the average consumer. This data can inform targeted marketing strategies.