Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence RIO Helados performance in the Argentina and how they change over time
See what factors influence RIO Helados performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
RIO Helados is right in the middle
Sample of brands in the same percentile
An analysis of RIO Helados' competitors in the Argentina
An analysis of RIO Helados' competitors in the Argentina
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
RIO Helados holds a market performance percentile of 45 in Argentina's Cafe & Restaurants industry, indicating a below average/lagging position. This suggests RIO Helados captures less foot traffic compared to competitors. Performance peers in the same percentile range include funny fun, La Porta Nera, Pier 54 San Telmo, La Alacena Trattoria, Rabieta, and Mr. Coffee - Cafetería de especialidad.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
RIO Helados' customers also frequently visit McDonald's (7.35% cross-visitation), San Remo Italian gelateria (5.88%), It's Alive (5.88%), Gianduia (5.88%), and Rock&Feller's (5.88%). This indicates shared customer bases and potential competitive overlap, especially with McDonald's.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
RIO Helados experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (54.16%). Traffic gradually increases from 8:00, peaks in the late afternoon/early evening, and declines overnight. This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement and ROI.
RIO Helados' customer base shows a slight over-representation of women (101 affinity index) and a significant over-representation of Gen Z (152 affinity index). Gen Y is under-represented (73 affinity index). This suggests a strong appeal to younger consumers, particularly Gen Z.