Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Puro.Açaí performance in the Brazil and how they change over time
See what factors influence Puro.Açaí performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Puro.Açaí' competitors in the Brazil
An analysis of Puro.Açaí' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Puro.Açaí is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Puro.Açaí holds a leading market performance at the 98th percentile, placing it in the top 2% of brands. This indicates a strong competitive position. Performance peers include: Matutos Burger, PITBBQ - Bar & Grill, Vinicola Terrassos, Arizona Restaurante, La Tavola Pizzas e Massas, and B3X Burger - Delivery.
Customer Satisfaction (CSAT) reflects customer loyalty and brand perception, influencing repeat business and positive word-of-mouth.
Puro.Açaí's overall CSAT is 77%, a decrease of 13.9 percentage points year-over-year. In the Northeast Region, CSAT is 78%, with a decrease of 9.5 percentage points. This decrease in customer satisfaction requires attention to understand the cause and implement corrective measures.
Average check measures the average amount customers spend per transaction, impacting revenue and profitability of Puro.Açaí in Brazil.
Puro.Açaí's overall average check is 40.4 BRL, a 6.4% increase year-over-year. In the Northeast Region, the average check is 40 BRL, showing no growth. The overall increase indicates successful upselling or price adjustments.
Number of outlets indicates brand's market presence and accessibility, influencing revenue potential and market penetration within the industry.
Puro.Açaí has 26 outlets in the Northeast Region, 3 in the Southeast Region, and 1 in the North Region. The Northeast Region dominates the outlet distribution, indicating a strong regional focus for Puro.Açaí.
Competitor analysis identifies key players and their market share, informing strategies to differentiate, gain competitive advantage, and attract customers.
Puro.Açaí's top competitors based on cross-visitation are McDonald's (11.11%), Padaria Bom do Trigo (9.26%), Centro das Tapioqueiras (7.41%), Habib's (5.56%), and Coco Bambu (5.56%). McDonald's has the most cross-visitation, suggesting potential for competitive strategy adjustments.
Traffic workload analysis identifies peak hours, enabling optimized staffing, inventory management, and marketing to improve customer experience.
Puro.Açaí's traffic workload peaks between 17:00 and 20:00, reaching a high of 53.24% at 19:00. The lowest traffic occurs between midnight and 8:00. This data supports strategic resource allocation based on customer demand.