Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Просто performance in the Russia and how they change over time
See what factors influence Просто performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Просто' competitors in the Russia
An analysis of Просто' competitors in the Russia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Просто's MARKET PERFORMANCE is at the 57th percentile, indicating an average/above average market position in the Cafe & Restaurants industry in Russia. This means Просто is performing better than many competitors. Performance peers in the same percentile range include Taifun, Tyubetey, Dyushes, One Price Coffee, and Supra.
Identifying competitors helps understand market dynamics and refine competitive strategies.
The top competitors for Просто, based on customer cross-visitation, are Shawa красава, Шаверма VkusnoDoner, Stolovaya Povareshka, Burger King, and Fabrika Sushi. Each of these brands shares 25% of Просто's customer base.
Traffic workload by hours shows peak times, helping optimize staffing and promotions.
Просто experiences the highest traffic workload between 16:00 and 18:00, peaking at 51.89%. Traffic is lowest between 5:00 and 6:00. This data suggests that Просто should optimize staffing and promotions during peak hours to maximize efficiency and customer satisfaction.
Understanding consumer segments allows for targeted marketing and product development.
Women are overrepresented in Просто's customer base (Affinity Index 65), while men are significantly overrepresented (Affinity Index 153). Gen X is highly overrepresented (Affinity Index 231), while Gen Y is slightly underrepresented (Affinity Index 80).