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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Príma Pék performance in the Hungary and how they change over time
See what factors influence Príma Pék performance in the Hungary and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Príma Pék' competitors in the Hungary
An analysis of Príma Pék' competitors in the Hungary
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Príma Pék is in the lower 20% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Príma Pék's market performance is in the lower 20%, indicating a critically low market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include Mihályi Patisserie, Révkapu Kisvendéglő, Stelázsi Kávézó, Étterem és Borbár, Toscana, Pompeii Latte Art Caffe, and Lángos Kürtőskalács.
Identifying top competitors helps understand market dynamics and customer preferences. Analyzing cross-visitation patterns reveals shared customer base and competitive overlap.
Príma Pék's top competitors based on customer cross-visitation are Casa Mexa (12.5%), Pizza Me (12.5%), Orient Café Budapest (6.25%), Macesz Bistro (6.25%), and Budapest Baristas (6.25%). This indicates that customers who visit Príma Pék also frequent these establishments, highlighting potential areas of direct competition.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation. Understanding traffic patterns optimizes customer service and operational efficiency.
Príma Pék experiences peak traffic workload between 8:00 AM and 11:00 AM, with the highest workload at 11:00 AM (52%). Traffic gradually decreases after 11:00 AM, reaching its lowest point during the night. This data suggests the need for increased staffing and resource allocation during morning hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies. Affinity insights reveal segment preferences and engagement levels.
Women show a high affinity (105%) for Príma Pék, while men are slightly under-indexed (96%). Gen X has a very high affinity (160%), Gen Y is under-indexed (50%), and Gen Z shows a significant affinity (225%). This suggests targeted marketing towards Gen Z and Gen X could be particularly effective.