Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pozaa Tea performance in the Vietnam and how they change over time
See what factors influence Pozaa Tea performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top café & restaurant brands by number of locations
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Pozaa Tea' competitors in the Vietnam
An analysis of Pozaa Tea' competitors in the Vietnam
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pozaa Tea is in the top 5% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Pozaa Tea, with a market performance of 95, is a leading brand (top 5%) in Vietnam's Cafe & Restaurants industry. This high percentile indicates a strong market presence. Performance peers in similar range: Cơm gà Út Ngọc, Mơ Trà, Barbak - Quang An, Dookki Phú Nhuận, Bà Tư Cafe’ & More, Sabay Thai - Lẩu Thái.
Outlet count indicates brand reach and expansion. Growth or decline reveals strategic direction and market penetration effectiveness.
Pozaa Tea's outlet distribution in Vietnam is concentrated in Bắc Ninh Province (6 outlets), followed by Nghệ An and Hưng Yên Provinces (4 outlets each). Other provinces have fewer outlets. Expansion strategies appear focused on these key regions.
Understanding competitors is critical to see their strengths and weaknesses to inform brand strategy and maintain competitive edge.
Pozaa Tea's main competitors based on customer cross-visitation are Highlands Coffee and Mì Cay Seoul (20% each), followed by Trà Sữa ToCoToCo and Phuc Long (13.33% each). The Cup Cafe also shares 13.33% customer overlap. These brands represent key competition.
Traffic workload data reveals peak hours. This is vital for optimizing staffing, inventory, and marketing efforts for efficiency.
Pozaa Tea experiences peak traffic between 18:00 (6 PM) and 21:00 (9 PM), with the highest traffic workload at 20:00 (8 PM). Traffic workload is at the lowest between 0:00 (12 AM) and 6:00 (6 AM). Staffing should be highest in the evenings.
Consumer segment analysis helps with marketing. This is used to tailor strategies to specific groups and to better connect with customers.
Pozaa Tea's customer base shows an affinity for women (index 109) and Gen X (index 313). Gen Y has an index of 136. Marketing should recognize the importance of these segments.