Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pomponchik performance in the Russia and how they change over time
See what factors influence Pomponchik performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pomponchik' competitors in the Russia
An analysis of Pomponchik' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pomponchik is in the lower 40% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pomponchik's market performance is in the lower 40%, indicating a below average market standing. This suggests that Pomponchik captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Tkhali I Karri, Sushi Shop, TGI Fridays, Grand Cafe Dr, Bylina, Park-Otel', and Базар Мазар.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Pomponchik's overall CSAT is 62%, a decrease of 4 percentage points year-over-year, indicating a decline in customer satisfaction. The Southern Federal District shows a CSAT of 66% with a slight increase, while the Central Federal District has a CSAT of 56% with a significant decrease. The CSAT trend shows fluctuations between 50% and 72.15% over the observed period.
Average check reveals customer spending habits and pricing effectiveness, crucial for revenue optimization and profitability analysis.
Pomponchik's overall average check data is unavailable. The Central Federal District has an average check of 857.50 RUB, while the Southern Federal District has an average check of 437.50 RUB. The average check trend fluctuates between 580 RUB and 676.92 RUB over the observed period.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Pomponchik has 40 outlets in the Central Federal District, 5 in the Southern Federal District, and 2 in the Northwestern Federal District. This distribution highlights a strong presence in the Central Federal District, with significantly fewer outlets in the Southern and Northwestern regions.
Identifying competitors helps understand market dynamics and benchmark performance, informing strategic decisions for competitive advantage.
Pomponchik's top competitors based on customer cross-visitation are Tanuki and Вкусно — и точка, both with 22.22%. Other competitors include Roza Vetrov, Veranda Riverside, and Giros Odisseya, each with 11.11%. This indicates a significant overlap in customer base with Tanuki and Вкусно — и точка.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service and maximizing revenue during peak hours.
Pomponchik experiences peak traffic workload between 12:00 PM and 3:00 PM, reaching a high of 57.46% at 2:00 PM. Traffic is lowest between 2:00 AM and 4:00 AM. This data suggests the need for optimized staffing during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and ROI.
Pomponchik's customer base shows a high affinity towards women (index 95) and men (index 108). Gen Y shows a very high affinity (index 162), indicating a strong representation within Pomponchik's customer base. This suggests that marketing efforts should focus on these segments.