Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollo Pinulito performance in the Guatemala and how they change over time
See what factors influence Pollo Pinulito performance in the Guatemala and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Pollo Pinulito is in the lower 7% of brands
Sample of brands in the same percentile
An analysis of Pollo Pinulito' competitors in the Guatemala
An analysis of Pollo Pinulito' competitors in the Guatemala
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Pollo Pinulito's market performance is in the lower 7%, indicating a critically low market standing. This means the brand captures a smaller share of customer visits compared to competitors in Guatemala's Cafe & Restaurants industry. Performance peers in the same percentile range include Wok & Surf, Zakennayo Sushi Bar, Le Antigua Restaurante, Restaurante de Mariscos "Perla Negra" Ciudad de Guatemala, Jalisco Comida Mexicana, and Restaurante La Barca Flores del Lago.
Outlet count indicates brand reach. Tracking it reveals expansion and market penetration efforts.
Pollo Pinulito has a total of 18 outlets across Guatemala. The majority (6) are located in Guatemala Department, with 2 each in Zacapa, Petén, and Izabal. Alta Verapaz, San Marcos, Retalhuleu, Santa Rosa, Baja Verapaz and Suchitepéquez each have 1 outlet.
Identifying competitors helps understand the competitive landscape and refine strategies to gain market share.
Pollo Pinulito's top competitors, based on customer cross-visitation, are Burger King, Celeste Imperio, McDonald's, Cebollines, and Puerto 15. Each of these brands shares 25% of Pollo Pinulito's customer base.
Traffic workload analysis helps optimize staffing and resource allocation based on peak hours.
Pollo Pinulito experiences peak traffic between 12:00 PM and 1:00 PM, with the highest traffic workload at 54.91. Traffic gradually increases from 7:00 AM, peaks around midday, and declines in the evening, with minimal activity after 9:00 PM.
Understanding consumer segments allows for targeted marketing and product development to cater to specific demographics.
Pollo Pinulito's customer base shows a higher affinity towards women (Index 53) and Gen X (Index 357). This suggests that women and Gen X are overrepresented among Pollo Pinulito's customers. Men are also represented (Index 128).